At AMA Pittsburgh, we can’t operate without the amazing volunteers who donate their time and effort to our organization. November’s volunteer spotlight is shining on Kristina Gleeson. We thank her for all that she does to make the AMA such a wonderful organization for the marketing community.
What’s your position/committee with the AMA?
I’m the content manager for the Communications Committee.
When did you join your committee?
I joined in February 2017.
What do you enjoy about AMA Pittsburgh?
We’re always looking ahead, whether it’s upcoming trends or highlighting local businesses that are helping to grow our city. As a volunteer, I like the opportunity to use my skills in a new setting.
Current full time position
I’m a content specialist at Pipitone Group.
What do you do?
I write and develop strategies for our clients’ positioning and messaging.
What does your job entail?
Pipitone Group is an integrated marketing agency, so I create content across a broad spectrum of channels in both long and short format as well as plan and execute PR initiatives on behalf of our clients. I also develop the content plans that move customers through the buyer’s journey.
What do you find most interesting about marketing?
It involves so many different disciplines and levels of thinking, from rhetoric to psychology. And it’s always changing, so it keeps you on your toes and keeps your thinking fresh.