About this event
Sessions of the Day
Goals, Impact, & Reporting to measure Success
This session will dig into how you should plan Stretch Goals and SMART Goals that will impact your growth goals and how to report on them. Seeing a clear picture is critical in your marketing and sales efforts so you can focus in on your strengths and fix your weaknesses.
Building a Lead Gen Content Strategy
Shift your perspective to your customer’s point of view. This session explores the concepts of Heroes and Missions and how you can define both to create a compelling story that helps guide your customer’s to success while positioning you as an expert and trusted authority.
Geotargeting & Audiences for Facebook
Geolocation and audience segments play a critical role in how you approach your social media marketing efforts. This session will cover ways to leverage Facebook to geographically target the right message to the right audience.
Getting Traffic: How to Maximize Your SEO
Getting eyeballs to your message is critical. This session reviews SEO at a high level and also digs into some technical SEO and strategies used to improve your visibility in the Google Search Results Pages.
Ask Me Anything: Pittsburgh Marketing Agency Leaders Open Up
This is an, “Ask Me Anything” session lead by three Pittsburgh Marketing Agencies. If you have questions about Marketing Automation, Sales Enablement, or other Marketing questions, ask away during this session.
What is Pittsburgh Push?
The Pittsburgh PUSH is a one-day workshop event aimed at helping marketers in the Pittsburgh area educate, diversify their skill set and work purposefully for impact. During this one-day workshop event, participating marketers will plan, create, and launch a marketing campaign to help a local nonprofit company grow its mission.
Create a collaborative environment in which 70-100 Pittsburgh marketing professionals can network and work together to launch an impactful marketing campaign for a local nonprofit.
Provide a fun and educational 12-hour experience that allows Pittsburgh marketing professionals to grow through providing opportunities to develop project management skills, work with skilled leaders, and work hands-on to implement new ideas.
Collaboratively develop a sustainable and impactful nonprofit marketing campaign that can be maintained and reported on within that organization for at least one year.
Our Nonprofit Partner
Living in Liberty(LIL) was started in 2012 by Elizabeth Echevarria out of a desire to serve women exiting a life of sex trafficking that began when a missionary from India visited her church.
Realizing she was not going to be moving her family and husband to India she learned that it was just as prevalent here in the US. She attended ministry school and began learning that services for women were needed here in the Pittsburgh area.
She proceeded to purchase a home and Living in Liberty was created.
The Day’s Agenda
- 8:30 – 9:00 AM – Registration table opens
- 9:00 – 9:30 AM – Welcome
- 9:30 – 11:30 AM – Scheduled Sessions
- 11:30 AM – 12:30 PM – Networking Lunch
- 12:30 – 2:30 PM – Scheduled Sessions
- 2:30 – 3:00 PM – Ask Me Anything!
- 3:00 – 4:00 PM – Final Pitch & Winner Selection
- 4:00+ Happy Hour