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6 Changes in Marketing Measurement That Will Impact 2018

6 Changes in Marketing Measurement That Will Impact 2018

by Jaclyn King | Jan 2, 2018 | News

Marketing measurement continues to mature, and this article speaks to changes that will affect 2018 such as the need for independent measurement, setting the goal of better marketing measurement as a company-wide initiative, and the use of artificial intelligence/machine learning. Read more at ClickZ.com.

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