Tell Them How You’re Helping

Tell Them How You’re Helping

Meesha Gerhart, CEO RedtreeWhen I’ve thought of traditional marketing in the past, I’ve thought of a person with a very large megaphone a few inches away from my face trying to get me to pay attention to them. I can remember distinctly when I started to think of marketing as more of a relationship. 

I was at a conference and this speaker was going on and on about tactics and tricks to get people’s attention. All I could think to myself was, “why don’t you just tell them how you’re helping?” 

As I continued to ask myself this question, I started to ask the same question to our clients. The reality is that more small businesses start from a need or a passion but very few present it in a way that connects with their audience. So every site that we create tells the story with the user in mind and it goes something like this: 

Intro: What does your business do? 

Empathy: We understand where you’re coming from because we were there

Solution: This is why we created this product/service to help

Action: See how

If you are a visual person here is a quick video outline of the page structure I ran through on LinkedIn.

When you frame it more like you’re having a conversation or if you’re trying to build a relationship, then using a “cold” channel like a website doesn’t feel like someone is talking at me, but to me. 

Here is an example of how we put that into action for our clients: 

Here at RedTree, we use the word brand instead of marketing. By focusing on the brand for ourselves and our clients, we throw the megaphone away and start to have a conversation between businesses and consumers about problems and solutions. With this as the foundation of everything that we do, success is inevitable.

Learn more about RedTree by visiting their website.

Marketing Mondays: Holly Wilbanks, LinkedIn Level Up

Marketing Mondays: Holly Wilbanks, LinkedIn Level Up

 

Marketing Mondays: Holly Wilbanks, of The Wilbanks Consulting LinkedIn Level Up: Think you’ve got your LinkedIn brand down? Join us as award-winning career coach and talent strategist Holly Wilbanks of The Wilbanks Consulting Group uncovers the biggest wins and fails she sees (yes, even marketing) professionals make via their digital billboard.