Members of Gen Z, now 16 to 19 years old, make up around 27% of the world’s population. Don’t confuse them with Millennials, as they’re quite different. The marketing strategies that appeal to this group might surprise you. Read more on AdAge.com.

Members of Gen Z, now 16 to 19 years old, make up around 27% of the world’s population. Don’t confuse them with Millennials, as they’re quite different. The marketing strategies that appeal to this group might surprise you. Read more on AdAge.com.
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