The 5-Step Approach to Becoming an Analytical Marketer

by | Sep 5, 2017 | News

To be a truly data-driven marketer, we must help to build analytical cultures in our organizations. According to The CMO Survey 2017, CMOs plan to increase their spending on marketing analytics by as much as 375 percent in the next three to five years, to step toward this goal. But where do you go from here? Read more at



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