Social Recommendations Top TV Ads in Purchase Influence for Youth

by | Apr 3, 2017 | News

Recommendations from social media circles are important to consumers aged 14 and older, as are TV ads, but they don’t hold a candle to recommendations from friends and family. Additionally, a body of research has shown that word-of-mouth plays a stronger role in influence with Gen Z and Millennials than with older adults. Read more on



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