Online Ad Targeting Does Work—As Long As It’s Not Creepy

by | May 25, 2018 | News

Remarketing or retargeting ads that follow you around the web can be creepy, but can transparency make them feel less creepy? Would you be more willing to click if you knew why you were being served that particular ad? Research shows that transparency around why me? can make these ads more clickable. Read more at Wired.com.

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