From Transaction to Companion: Engaging at Each Level of the Consumer Journey

by | Jan 29, 2018 | News

A customer’s purchase journey doesn’t start and end with the purchase – it involves engaging with the customer prior to the purchase and afterward, as well. Marketers must focus on all interactions with consumers, beginning during the product research phase and continuing after purchase to drive engagement at every step of the journey. Read more at MarketingLand.com.

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