For Online Retailers, Second Time’s the Charm

by | Dec 12, 2016 | News

This is a busy time of year for retailers. Some retailers make up to 30 percent of their annual sales during the month between Black Friday and Christmas Day, but unfortunately many of those sales come from first-time buyers who never return. The challenge becomes how to engage first-time buyers to become loyal second-time buyers and beyond. Hint: it involves “respectful, relevant retargeting.” Read more on MarketingLand.com.

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