B2B Firms Struggle With Data Activation

by | May 16, 2018 | News

Is your company data-challenged? You’re not alone. B2B firms have many challenges facing the use of their data, according to a study conducted by Forrester Consulting on behalf of Dun & Bradstreet. Struggles include trusting that their customer data is complete and accurate, integrating and sharing data across the organization, and bridging the gap between access to data and the ability to find insights. Read more on MarketingCharts.com.



Content Partner