Marketing + Design upskilling program
MOMENTUM HUB
DIGITAL MARKETING FOR DESIGNERS TRACK
Session 1: Marketing Fundamentals
- Tuesday, April 4, 6pm: Fundamental Marketing Principles (YouTube)
- Tuesday, April 4, 7pm: Digital Advertising (YouTube)
- Tuesday, April 4, 8pm: Story and Content Marketing (YouTube)
Session 2: Digital Strategy
- Tuesday, April 11, 6pm: Brand Strategy (YouTube)
- Tuesday, April 11, 7pm: Hour Two: Content Strategy (YouTube)
- Tuesday, April 11, 8pm: Social Media Strategy + the National Institute for Social Media (YouTube)
Session 3: Data-Driven Practices and Principles
- Tuesday, April 18, 6pm: Data Analytics (YouTube)
- Tuesday, April 18, 7pm: SEO SEM, PPC (YouTube)
- Tuesday, April 18, 8pm: Multimedia (YouTube)
Session 4: Practicum Experience; Tuesday, April 25 at 6pm (ZOOM)
Quiz links – Digital Marketing Track
- Marketing Fundamentals: https://docs.google.com/forms/d/e/1FAIpQLSfMT-26Pz4cyWZlHjeRElaqBhyUE95L8S6KMxm6hGelT7fy-Q/viewform?usp=sf_link
- Digital Advertising: https://docs.google.com/forms/d/e/1FAIpQLSeYbzDm28CdOlb5kxiWO1fO3kXHXsYanUyxnJZP9KoDx1xKgQ/viewform?usp=sf_link
- Content Marketing: https://docs.google.com/forms/d/e/1FAIpQLSdTBq0lyjuTcv0vRcBM8SK0QHl30IdaV6BjKONkEfgj4BvhnQ/viewform?usp=sf_link
- Brand Strategy: https://docs.google.com/forms/d/e/1FAIpQLSdipqTyYm-w4WseG6k5sgeEGIPdez8et17KMKEyov21tYTxKQ/viewform?usp=sf_link
- Content Strategy: https://docs.google.com/forms/d/e/1FAIpQLScbS91wpY5D4sz4Gkm-LkEmLvsiUiaelJVnqvMKzx09TeDmCg/viewform?usp=sf_link
- Social Media Strategy: https://docs.google.com/forms/d/e/1FAIpQLSft0XKOf7oAgf77yo3914HvVXs6s63I_ILBiRfhNxm6LOXvlw/viewform?usp=sf_link
- Data Analytics: https://docs.google.com/forms/d/e/1FAIpQLSe7aXqwT0vqxVfbi0yIF3dtLZRHkCnoKViv6YkKNoIP_lndKQ/viewform?usp=sf_link
- SEO, SEM, PPC: https://docs.google.com/forms/d/e/1FAIpQLScRClL22JiHGJx9U-1uh8Ij0fXHeC6R5er69oO0e1gSTTPUoA/viewform?usp=sf_link
- Multimedia in Marketing: https://docs.google.com/forms/d/e/1FAIpQLSeXDFvGTVNBSwcXzLLiL7XW78QwQ0VaFq3fZQ5sRfIBxO1VqA/viewform?usp=sf_link
INTERACTIVE DESIGN FOR MARKETERS TRACK
Wednesday Nights, 6-9 pm, April 5, 12, 19, 26
Session 1: Interactive Design Foundations
- Wednesday, April 5, 6pm: Interactive Foundations (YouTube)
- Wednesday, April 5, 7pm: Typography (YouTube)
- Wednesday, April 5, 8pm: Digital Media for Social (YouTube)
Session 2: Creative Exploration
- Wednesday, April 12, 6pm: Creative Problem-Solving Strategies (YouTube)
- Wednesday, April 12, 7pm: Creative Coding (YouTube)
- Wednesday, April 12, 8pm: Accessibility (YouTube unavailable)
Session 3: Advanced Practices
- Wednesday, April 19, 6pm: User Experience Design (YouTube)
- Wednesday, April 19, 7pm: Design Thinking (YouTube)
- Wednesday, April 19, 8pm: Usability and the Web (YouTube)
Session 4: Practicum Experience; Wednesday, April 26, 6pm (ZOOM / YouTube)
Quiz links – Interactive Design Track
- Interactive Design Fundamentals: https://docs.google.com/forms/d/e/1FAIpQLSc8YNzRBIUTANb4pk0uP6jGjJBldsOa3JKacrGJdo5RmT13GQ/viewform?usp=sf_link
- Typography: https://docs.google.com/forms/d/e/1FAIpQLScoC3Ve0WtxiBYvrjXX7N7vAf5i7WtvbSKqvAf60iFjP-aVHA/viewform?usp=sf_link
- Digital Media for Social: https://docs.google.com/forms/d/e/1FAIpQLSe5X1tmY5C5VVLx5HFl4vsWJtH1HUY_l-whE6pw99mEYRIs-A/viewform?usp=sf_link
- Creative Problem-Solving: https://docs.google.com/forms/d/e/1FAIpQLSc2xFb7LpMcR-2G_FYMXa83rVO8YsRKoeBmXViEeSEusNC3Bw/viewform?usp=sf_link
- Creative Coding: https://docs.google.com/forms/d/e/1FAIpQLSejq5qhwIWVt4Xm6RR5gcFKLrT2GAvPrH2HOWrTqMoBJI_OOg/viewform?usp=sf_link
- Accessibility: https://docs.google.com/forms/d/e/1FAIpQLSepXJU9jLm_w3N7RtbzBzl5x-bUwOiK7o9UQLzz9CEglCAPkw/viewform?usp=sf_link
- User Experience: https://docs.google.com/forms/d/e/1FAIpQLSfs4wiVGOCktLqIod8XAuEZL7_M0te1MvJT0GQ3zfs743tZDA/viewform?usp=sf_link
- Design Thinking: https://docs.google.com/forms/d/e/1FAIpQLScx6ZZYwTpYOW32D-hWtYKlVtVTkoubopdjRhMkNayeLtYunQ/viewform?usp=sf_link
- Usability and the Web: https://docs.google.com/forms/d/e/1FAIpQLSdQ22uRyiTUy0P1L6gCM0cpeaL6Bb1D9tUxwM0aNxXnv4rOqw/viewform?usp=sf_link