Marketing + Design upskilling program

MOMENTUM HUB

DIGITAL MARKETING FOR DESIGNERS TRACK

 Session 1: Marketing Fundamentals 

  • Tuesday, April 4, 6pm: Fundamental Marketing Principles (YouTube)
  • Tuesday, April 4, 7pm: Digital Advertising (YouTube)
  • Tuesday, April 4, 8pm: Story and Content Marketing (YouTube)

Session 2: Digital Strategy 

  • Tuesday, April 11, 6pm: Brand Strategy (YouTube)
  • Tuesday, April 11, 7pm: Hour Two: Content Strategy (YouTube)
  • Tuesday, April 11, 8pm: Social Media Strategy + the National Institute for Social Media (YouTube)

Session 3: Data-Driven Practices and Principles

  • Tuesday, April 18, 6pm: Data Analytics (YouTube)
  • Tuesday, April 18, 7pm: SEO SEM, PPC (YouTube)
  • Tuesday, April 18, 8pm: Multimedia (YouTube)

Session 4: Practicum Experience; Tuesday, April 25 at 6pm  (ZOOM)

INTERACTIVE DESIGN FOR MARKETERS TRACK

Wednesday Nights, 6-9 pm, April 5, 12, 19, 26

Session 1: Interactive Design Foundations

  • Wednesday, April 5, 6pm: Interactive Foundations (YouTube)
  • Wednesday, April 5, 7pm: Typography (YouTube)
  • Wednesday, April 5, 8pm: Digital Media for Social (YouTube)

Session 2: Creative Exploration

  • Wednesday, April 12, 6pm: Creative Problem-Solving Strategies (YouTube)
  • Wednesday, April 12, 7pm: Creative Coding (YouTube)
  • Wednesday, April 12, 8pm: Accessibility (YouTube unavailable)

Session 3: Advanced Practices 

  • Wednesday, April 19, 6pm: User Experience Design (YouTube)
  • Wednesday, April 19, 7pm: Design Thinking (YouTube)
  • Wednesday, April 19, 8pm: Usability and the Web (YouTube)

Session 4: Practicum Experience; Wednesday, April 26, 6pm  (ZOOM / YouTube)

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