Website West Virginia University

West Virginia University Libraries is in search of a creative and process-oriented leader to step into the role of Director of Public Relations and Events, a newly established position.

As the Director, you will play a pivotal role in elevating the visibility and engagement of WVU Libraries among diverse user groups, including University students and faculty, scholars and cultural heritage enthusiasts with a keen interest in West Virginia and regional history, community members, and donors.

In this role, you’ll spearhead the development, execution, and evaluation of a comprehensive communications strategy.  You’ll craft compelling stories and targeted content across multiple platforms, strategically highlighting the Libraries’ breadth of expertise, diverse collections and services, and events.  The Libraries communication strategy will focus on enhancing student success by effectively engaging the WVU student community, increasing awareness, and maximizing the utilization of library resources and services to support their academic journey. Additionally, you’ll drive communication efforts to reinforce the Libraries’ pivotal role in advancing the university’s research enterprise, promoting the dissemination of research findings, and advocating for data management and open access principles.

Building relationships with media outlets, you’ll manage inquiries and enhance coverage of Library initiatives, while collaborating with University Relations and the WVU Foundation to align communications with broader university messaging.


You’ll help the Libraries improve internal communication to enhance information sharing, and collaboration among library employees. This includes supporting the Dean of Libraries with stakeholder presentations and crisis communication as required.


As the Libraries events lead, you’ll spearhead the development and execution of a comprehensive events strategy aligned with WVU Libraries’ priorities. Collaborating with internal and external stakeholders, you’ll identify event opportunities, ensure alignment with organizational goals, and oversee planning procedures. Your responsibilities will include coordinating various programs and events, maintaining an events calendar, and creating compelling marketing materials to attract participants/attendees and generate interest in and support of the Libraries.

As the Director, you’ll lead a small team, overseeing all aspects of communication and marketing material production to ensure timely completion. You’ll provide guidance across library units to optimize workflows and achieve library-wide communication goals. Collaborating closely with the Libraries Director of Development, you’ll align messaging with fundraising priorities, and with the Libraries Systems Unit to shape the library’s digital image, brand, and user experience.

Interested applicants who meet the qualifications (listed below) are encouraged to apply by submitting their CV/ resume and cover letter detailing their relevant experience and skills.


Applicants are encouraged to include a link to a portfolio showcasing their communications and marketing accomplishments, as well as any other relevant work in design, graphics, media,  writing, and/ or event planning/ execution.


Review of applications will begin on April 15, 2024 and will continue until the position is filled.


Anticipated Start Date: June 1, 2024




·        Bachelor’s degree in communications, Public Relations, Marketing, or a related field. Master’s degree is preferred.


·        A minimum of 7 years of pertinent experience in public relations, communications, or a related field, with a preference for candidates who have worked within library, higher education, or non-profit environments.

·        Demonstrated leadership abilities, including the supervision of professional staff, are required.

·        Demonstrated capacity for developing creative and entrepreneurial approaches to marketing and communications aimed at both existing and prospective library audiences.

·        Proficiency in a range of digital skills and marketing tools and platforms, including creating and managing engaging content in a multi-platform environment, social media management, website content management systems, and analyzing data and metrics related to communication efforts.

·        Excellent communication and organizational skills and attention to detail, with the ability to manage multiple projects simultaneously with limited supervision.

·        Experience with or openness to learning graphic design tools (e.g., Adobe Creative Suite) and video editing.


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