You’ve watched the game. You’ve viewed the spots. You’ve read the reviews. Now it’s time to share your thoughts. Join us for our annual Big Game Ad Review as we partner with the American Marketing Association Pittsburgh to review, discuss and cast votes for television commercials that aired during the Big Game. Andrew Stockey of […]
Building and managing a MarTech stack can be an absolute minefield. But, by taking a practical approach and following some basic principles the process can be less frustrating. Enjoy greater stability and get on track for positive results. Join me to learn how we manage the stack at Poly (winner of a 2020 Stackie Award) […]
Join us for the first Monthly Mingle of 2021! Network with your fellow Marketers in Pittsburgh!
Thank you to the Point Park University Rowland School of Business for their sponsorship of this series. Join the American Marketing Association for part 2 of our 3-part series where a panel of experts will discuss digital marketing analytics! Learn the value of analytics. How data is collected and the importance of data visualization. Discuss […]
In 2020, marketers had to quickly adjust to virtual meetings – getting by with whatever workarounds they could manage. In 2021, marketers like you can take the lead and thrive by crafting highly memorable virtual experiences featuring high-impact speaker strategies, dynamic content and interactivity techniques. Presentation expert Luke Goetting will share virtual strategies for: ❖ […]
Marketing faculty at participating universities work with student teams on a marketing plan case provided by the Pittsburgh AMA Higher Education Outreach committee. The work on the marketing plan can be as part of a course, club activity, or independent program. For more information on the case, please see below. Link to the Case info […]
Google Analytics for Beginners and Advanced. In this deep dive of Google Analytics, IQ Certified Ben Holland discusses what you need to know to become an analytics pro. First Ben will cover the admin section of the platform letting you know how to filter out company IPs, clean up your data, how to use views, […]
Thank you to the Point Park University Rowland School of Business for their sponsorship of this series. To find true success in a business there must be a good working relationship and strategic alignment between sales and marketing channels. In the final part of the collegiate conversations series, our panel of experts will discuss how […]
Grab your favorite cup of hot java or tea and join us for Coffee Connections. This is an early morning networking opportunity!
The Challenge: With the constant changes in the market and economy, it is more important now than ever to step back and re-evaluate the holistic approach to your brand’s marketing and growth strategies. Without an authentic strategy focused on relationships, marketing can be unpredictable, can push away prospects and can waste a lot of time […]
Session Description: Does your team get stalled or stuck solving issues? Do you find yourselves ‘firefighting’ 136 problems weekly and yet never solve any real issues? What would it look like if you solved one real issue quickly so that 12 issues go away… forever? Join us as leadership team coach and former Marketing Agency […]
In this SEO Level Up training event, you will learn intermediate and advanced SEO tactics, techniques, tips, and tricks in a way that even beginners can understand and implement immediately. Some of what will be covered includes: • Domain Authority • Link Building • Keyword Research • Competitive Analysis • Local GMB Listings • Meta […]