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Marketing Mondays: Winning the Name Game – How to Create Unforgettable Names (even during a Covid crisis)
December 14, 2020 @ 7:00 am - 8:00 am ESTFree
It doesn’t matter if you are naming a healthy snack, a car, a technology or rebranding an organization, creating a great name is imperative. Find out what the secret is to creating unforgettable names.
Key Takeaways –
> How an Unforgettable brand name contributes to business success
> Connect to your consumer with the right name
> It’s a global world – are your brands speaking the right language?
> Make your brand relevant in the current conditions or conditions around the corner
Naming & Branding Expert:
Mollie Young co-founded Nametag® International, Inc. in 1987. Nametag International is a globally recognized firm providing clients with the highest quality brand strategy and naming, and has been featured as brand experts in the Wall Street Journal, Fortune, USA Today, Success, as well as at numerous industry and marketing conferences and on media broadcasts.
As a Founding Principal, Mollie has been defining and redefining some of the world’s leading brands for the past 30 years. Her leadership and expertise infuse each project with senior-level attention and experience. Mollie has deep brand marketing experience working with Fortune 100 and Fortune 500 companies. She specializes in the development of global brand and nomenclature strategy and is responsible for client/project continuity. She also serves as the day-to-day contact on every project and will lead the strategic effort, as well as coordinate all team communication.
Capabilities, Experience & Speaking Expertise:
Mollie Young has over 30 years of strategic branding experience, working with many global companies across all sectors including Pfizer, UnitedHealthcare, Cargill, Boston Scientific, General Motors, Land O’Lakes, McDonald’s, Procter & Gamble, General Electric, 3M, Whirlpool, Deluxe, Hormel, Bayer, General Mills, Honeywell, etc.
She is a frequent speaker and panelist on topics including brand strategy, global naming, corporate and organizational name changes, agribusiness, branding trends and brand research/insights.