Marketing Mondays – join us during your lunch hour and listen in to local and national marketing experts on varying topics to sharpen your marketing skills.
Change Management, Even for the Change-Averse
If the past two months have taught us anything, it’s that the only constant is change. Join Shannon J. Gregg as she explains Change Management Theory and how to apply it to your marketing initiatives. Gain buy-in from internal teams and external prospects and clients by applying these theoretical approaches to your marketing motions.
Shannon Gregg, Owner, Cloud Adoption Solutions
Shannon J. Gregg, MBA, is an aficionado of sales technology to increase efficiency in the sales process, and an early adopter and adoption influencer for sales technology systems, particularly Salesforce.com and technology that integrates with the Salesforce platform. Shannon is known as a change agent, particularly in M&A environments (VC/PE), with a successful track record of integrating process, product/service pricing, and pricing methodologies, and notably, global teams, with cultural sensitivity.
Having stood up three sales operations teams in technology firms, Shannon is no stranger to the needs of a growing company to identify efficient and effective sales processes in order to drive revenue as quickly as possible. She’s hyper-focused on improving sales productivity and optimization and is known for her ability to hone in on areas to improve with a lean approach and her charismatic candor.
Shannon’s president of Cloud Adoption Solutions, a sales process, and Salesforce.com consulting practice, and she also provides keynote talks, consulting, and workshops on sales productivity. Her popular book, “It’s About Time,” is available now, and is being used by sales teams across the country to refocus on what’s really important to drive revenue and results.
Shannon delights sales teams, sales management, and executive sponsors with her ability to improve sales to drive results. She earned her BA from the University of Pittsburgh, her MBA from Point Park University, and is currently a Ph.D. student in Community Engagement. She also competes on a jazz dance team for moms.