Marketing Mondays – join us during your lunch hour and listen in to local and national marketing experts on varying topics to sharpen your marketing skills.
Using Customer Insights to Transform Organizations
Many companies listen to the voice of the customer. It can increase marketing ROI, drive product strategy, and improve customer loyalty. But most companies don’t realize the power of the customer to drive internal change.
Using two compelling case studies—one about a market leader struggling to stave off new competition, another about the challenges of bringing disruptive technology to market—this presentation shows the power of the customer to inspire change.
You’ll learn specific tools and techniques to use customer insights to overcome ingrained behaviors and become a rallying cry for organizational change.
Scott Seidewitz, Founder & Principal, The Seidewitz Group
A graduate of MIT, a former P&G brand manager, and a former political activist, Scott has never shied away from challenging the conventional wisdom. With a sharp business perspective and deep understanding of market research best practices, Scott specializes in showing how conventional research often stifles innovation and growth. Scott is also an innovator in applying the science of memory and motivation to marketing, showing how consumers often don’t know the reasons for their own purchase behavior. Scott has worked with companies large and small, including Merck, Teva Neuroscience, Boston Scientific, Align Technology (makers of Invisalign), Alibaba, Intel, and Intuit. He is a recipient of a National Citation of Excellence from the American Advertising Federation.