Building and managing a MarTech stack can be an absolute minefield. But, by taking a practical approach and following some basic principles the process can be less frustrating. Enjoy greater stability and get on track for positive results. Join me to learn how we manage the stack at Poly (winner of a 2020 Stackie Award) in a way that can work for any size organization.
– Vendor/platform selection tips
– Building a solution business case
– Avoiding “shiny object syndrome”
– Solution implementation considerations
– Ways to measure success
AJ Sedlak leads the Marketing Technology and Automation function at Poly (formerly Plantronics and Polycom). With 20+ years’ experience in digital design and development, AJ has focused on email marketing and marketing technology for the past 13 years and holds both Eloqua and Marketo certifications. He facilitated initiatives to transform and evolve practices at Thermo Fisher Scientific and Polycom before leading the integration of marketing automation in the new company formed by Plantronics’ acquisition of Polycom. A full-time remote worker and lifelong Pittsburgher, he directs a centralized global team that manages Poly’s MarTech stack, webinar operations, event support, and complete marketing automation production and administration. AJ believes anything is possible with strong foundations, strong processes and strong relationships.