Marketing Mondays – join us during your lunch hour and listen in to local and national marketing experts on varying topics to sharpen your marketing skills.
Demystifying the Hype around Virtual Reality
Virtual reality reentered public consciousness when Facebook spent $2 billion to acquire Oculus in 2014, and with that acquisition came the promise of a virtual future. 6 years later, that future hasn’t quite come to life, and the true relevancy of VR is unclear to people not working directly with the technology. In this presentation, Marshal Carper, the CMO for video game development company Mega Cat Studios, explores the present and future of VR. What can we learn from current VR trends? How are marketers using VR today? What will the impact of VR look like tomorrow? Join us for a deep dive into what you need to know about VR.
Marshal Carper, Chief Marketing Officer, Mega Cat Studios
Marshal is a marketing author and the Chief Marketing Officer for Mega Cat Studios, a Pittsburgh-based video game development studio. From retro-inspired collectible product experiences to virtual reality, Marshal helps brands incorporate video games into their fan-engagement strategies to help them develop deeper, more meaningful connections with customers.