Collegiate Conversations – Digital Marketing Analytics

Thank you to the Point Park University Rowland School of Business for their sponsorship of this series.

Join the American Marketing Association for part 2 of our 3-part series where a panel of experts will discuss digital marketing analytics! Learn the value of analytics. How data is collected and the importance of data visualization. Discuss how analysts pull insights and use it to provide actionable recommendations for changes, improvements, and optimizations.