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AMA Pittsburgh Coffee Connections: Influencer Marketing, June 2024

June 19 @ 8:30 am - 9:30 am EDT

AMA Pittsburgh Coffee Connections

Join us for our next marketing roundtable discussion over morning coffee! Each month, we’ll cover a trending topic to ask questions, get answers, share ideas and inspire each other to be better marketers.


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The topic for 6/19/24:

Influencer Marketing: Impact of the Creator Economy vs. Traditional Advertising

Many marketing professionals, agencies and business owners alike have not accepted the Creator Economy. Some just don’t know how, others still think “Influencer” means “mommy blogger”.

Let’s discuss by platform, cost, targeting, creative and measurement Influencer Marketing vs. Traditional Advertising platforms. And based on that data, how we as marketers can be more informed when putting together an overall marketing mix for a business or client.

Roundtable leader:

Sarah Weber, Founder and President of both the cohort and sweb marketing, attended the University of Pittsburgh where she obtained a degree in marketing. She worked in corporate healthcare before discovering her creative focus of using marketing to accomplish business goals.

Her passion to work with professional services, healthcare and hospitality brands culminates in her desire to connect organizations with their audience, and most importantly, measure return and deliver actionable results. Weber is a firm believer that many brands’ marketing strategies are broken and they need to focus on building a community where their audience can engage with them and later convert. Her mission as a fellow CEO is to help others understand that marketing isn’t just about selling and tactics — the platform has shifted and it’s important to create an ownable identity and connection with your audience to drive major results.

In 2023, Weber launched the cohort as a way to build community around content creators. She is a thought leader in this space and hopes to help businesses understand how they can scale by digital word of mouth. She also created and is the architect behind @thepittsburghweb.


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