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AMA Pittsburgh Collegiate Conversation: Power Up Your Marketing with Strategic Creativity
November 15, 2022 @ 5:00 pm - 6:30 pm EST
AMA Pittsburgh Collegiate Conversation: Power Up Your Marketing with Strategic Creativity featuring nationally-recognized author and designer Robin Landa
November 15 from 5-6:30 pm via Zoom
To effectively grow a business and reach the right audience or move a brand forward, marketing, advertising and branding need to be relevant, engaging, and worth people’s time.
Join creativity and design expert Robin Landa to explore the creative process, connect creativity to audience and brand, and communicate the creative “why” to impact an audience. Later in the session, Robin will be joined by a panel of AMA Pittsburgh board members to discuss the application of creativity in marketing with real-world examples.
Students in attendance will have an opportunity to win autographed copies of Robin’s latest book, Strategic Creativity.