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AMA Pittsburgh Coffee Connections: Personalization in Marketing, May 2024

May 15 @ 8:30 am - 9:30 am EDT

AMA Pittsburgh Coffee Connections
Learn how personalization and AI can help savvy marketers better understand their audience, inform creative messaging, and create targeted media campaigns. Marketers who attend this session will come away with a basic understanding of the vast amounts of data on user behavior, demographics, and preferences that is then used to create personalized ad experiences for individual users to help drive brand strategies and campaign success.
Led by: Marisa Allen, Account Executive, MNI
As an accomplished researcher, brand, and product marketer, Marisa has defined and implemented go-to-market strategies and highly targeted media campaigns for Pittsburgh’s top agencies and their clients.
Marisa has her fingers on the pulse of the latest industry trends, making her an instrumental player in helping brands identify and understand their audience and deliver them across highly targeted digital and magazine solutions.
She has been on the board of the Media Association of Pittsburgh since January 2019 as the VP of Education before becoming President for the 2021 – 2022 term.
Marisa lives in Lawrenceville with her husband, daughter, and their two cats – Homer and Hadley. She enjoys cooking, gardening, and making craft cocktails. She earned her Bachelor of Business Administration at The University of Pittsburgh.

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AMA Pittsburgh


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