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AMA Pittsburgh Coffee Connections: Data Storytelling, March 2024

March 20 @ 8:30 am - 9:30 am EDT

AMA Pittsburgh Coffee Connections

Join us for our next marketing roundtable discussion over morning coffee! Each month, we’ll cover a trending topic to ask questions, get answers, share ideas and inspire each other to be better marketers.

The topic for 3/20/24:

Beyond the Numbers: Tell a Story with Your Data

Need to get leadership buy-in on your next marketing campaign? Pitching a new approach to a client? Success requires a data-driven strategy that goes beyond just the numbers: You need to tell a story. In this coffee connection led by Rebecca Farabaugh, Lead, Value of Service Strategic Imperative with Duquesne Light Company, we’ll discuss how to see the story your data is telling and present it in a way that is memorable, meaningful and impactful.

What we’ll cover:

  • What data-driven storytelling is and why it works
  • How to apply storytelling tactics when presenting data
  • The role of marketing personas in the process
  • How to spark action from your audience


RSVP on Eventbrite


Hosted by AMA Pittsburgh and COhatch Pittsburgh.


About Rebecca

Rebecca Farabaugh sparks the power within others to create lighter lives by translating complicated data into simple, memorable stories and making meaningful work fun. Rebecca’s more than 20 years of experience in brand strategy, marketing and market research has won multiple awards and was acknowledged in Forbes Magazine. In her current role at Duquesne Light Company, she oversees marketing research efforts to drive communications and marketing, corporate strategy and new product and service development. A Luma-certified Practitioner of human-centered design, Rebecca is passionate about facilitating workshops and speaking at events across the country, including presenting at the recent Insights Association and Quirks Media conferences. Rebecca lives in Pittsburgh, PA with her wife, three kids, three dogs and a cat, where it is never boring and rarely quiet.

Connect with Rebecca at linkedin.com/in/rebeccafarabaugh.


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