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AMA PGH’s Lunch & Learn: Ben Holland – Unlocking the Power of CX Data

April 3 @ 12:00 pm - 1:00 pm EDT

Tickets Here!

About the event:
In today’s highly competitive business landscape, leveraging customer experience (CX) data has become essential for driving successful marketing strategies. But what CX data should you be looking for, and how can it be effectively collected and analyzed? In this presentation, we will explore the key tactics for unlocking the power of CX data to drive your marketing efforts.

First, we’ll discuss the types of CX data you need and where to obtain it. We’ll then dive into four tactics that you can employ to effectively leverage this data in your marketing strategies.

Key Takeaways:

  • What data do you need?
  • Four tactics to implement today
  • Use data as a campaign
  • Leverage promoters
  • Utilize Competitive Intelligence
  • Find the target personas
  • What if you don’t have any CX data

About the speaker:
Meet Ben Holland, a seasoned marketing professional with over 16 years of experience in entrepreneurship, digital and traditional marketing. Throughout his career, he has served in various capacities, including as an owner, contractor, and department head, specializing in strategizing, budgeting, and leading successful campaigns.

Ben’s track record speaks for itself. He’s been honored with 13 prestigious marketing awards, including Marketer of the Year, and has had the privilege of participating in many national PR opportunities. He’s also had the privilege of serving on four different marketing boards and was even elected as President of the American Marketing Association.

When he’s not busy driving results, Ben loves spending time with his family and engaging in outdoor activities like softball, basketball, and hiking. As a goal-oriented and data-driven individual, Ben welcomes any challenge that comes his way.




AMA Pittsburgh


Virtual; Zoom Meeting