2021 Collegiate Case Competition

Marketing faculty at participating universities work with student teams on a marketing plan case provided by the Pittsburgh AMA Higher Education Outreach committee. The work on the marketing plan can be as part of a course, club activity, or independent program.

For more information on the case, please see below.

Link to the Case info page
https://www.amapittsburgh.org/wp-content/uploads/2021/01/2021-AMA-Pittsburgh-Collegiate-Marketing-Plan-Competition_0114201.pdf