The 2020 AMA Pittsburgh Collegiate Marketing Plan Competition is planned for March 27, 2020 at Point Park University. If you are interested in learning more and entering a team from your university click here.
Collegiate Member Benefits
Why Become a Collegiate Member of AMA?
Becoming a collegiate member offers students a variety of educational and networking opportunities that can help support you as you complete your education and move toward a professional career. Collegiate members are offered the following opportunities:
- Network with professional members and other marketing professionals who regularly attend AMA events. Our events usually attract between 50 and 125 marketing professionals.
- Placement of your resume in the AMA Pittsburgh Collegiate Resume Book, which is accessible by all AMA Pittsburgh members and their employers
- Opportunity to apply for AMA Pittsburgh Collegiate Scholarship, which is awarded to a junior AMA collegiate member.
- Attend AMA Pittsburgh Monthly Luncheon Programs featuring marketing leaders from regional businesses and corporations. Students are offered a special discount to most events.
- Participate in monthly Collegiate forum meetings where students from all local schools can discuss ideas, share successes and receive information on upcoming collegiate and professional events.
- Upon graduation, you will have the opportunity to become a professional member of AMA Pittsburgh – at a significant discount. This Student Membership is only offered to graduating students who were collegiate members of AMA before graduation. Currently, the student membership is $50 – a significant discount from the professional membership cost. (Student Membership application)
- AMA student membership national dues are $29.00 for a one-year term. Local collegiate chapter dues are set and collected by the local collegiate chapter.
The following schools have collegiate chapters with the American Marketing Association. If you are interested in getting more information, joining a chapter or starting your own chapter, contact the VP of Collegiate Relations.
- California University of Pennsylvania
- Carnegie Mellon University
- Chatham University
- Duquesne University
- Grove City College
- Indiana University of Pennsylvania
- Penn State – University Park
- Penn State – Erie
- Robert Morris University
- Seton Hill University
- Slippery Rock University
- University of Pittsburgh
- West Virginia University
2021 AMA Pittsburgh Collegiate Marketing Plan Competition
The 2021 American Marketing Association (AMA) Pittsburgh’s Collegiate Marketing Plan competition
took place virtually on Friday, March 26, 2021. Student teams from five area universities took on the
challenge of developing innovative solutions to a well-written complicated and challenging hypothetical
case for a hypothetical company.
Over the course of the spring semester, the collegiate teams gathered research, participated in question
and answer sessions, and built their plans. A panel of professional Pittsburgh marketers served as
judges, and selected the following teams as winners:
1st place – Messiah University (Ben Writer, Joe Crocenzi, and Joey DePaul)
2nd place – Chatham University (Abigail Kneuss, Charles Bradsher)
3rd place – Slippery Rock University (Ben DeRose, Cody Nicastro, Ethan Corbin, Nolan Alan)
Congratulations to all teams above as well as University of Mount Union and West Virginia University
who all participated in this year’s competition. From a WVU student participant “The competition was a
great experience to see what our peers in other schools are doing when it comes to business, [and] just
a good life experience in general…”
As AMA Pittsburgh’s VP of Collegiate Relations, along with our competition sponsor, Robert Morris
University, and case author, Dr. Steve Clinton, we extend our thanks to each of the competing student
teams and their marketing faculty/advisors. In these “no contact” times, it is refreshing to know that
students are still willing to roll up their sleeves, apply things they’ve learned in on-ground and virtual
classrooms, and dig in to and learn even more to participate in the case competition.