Signing off

Signing off

Hey AMA Pittsburgh family,

As my time as President comes to an end, I can’t help but look back on the amazing journey we’ve been on together. It’s been an honor to serve as your President and lead our organization through some big changes.

When I first took on this role, our main goal was to “reboot” after the pandemic. I’m proud of the great strides we’ve made. After a few years of declining membership due to the pandemic, our membership has grown to all-time high levels, with so many passionate marketers joining us. This is all thanks to your dedication and enthusiasm.

We’ve had some amazing events and programs that have helped us all grow professionally. From inspiring speakers like Robin Landa to interactive workshops through the AMA Momentum program, we’ve given you the tools to succeed in this ever-changing industry. And our networking events have brought us all closer together.

I’m also proud of the partnerships we’ve formed with organizations like PRSA, MPI, Ad Fed, AIGA, and Ad Fed. These alliances have helped us reach more people and create a thriving community for marketers in our region. And our sponsorships with universities have allowed us to impact the next generation of marketers.

One of my favorite accomplishments has been strengthening our relationships with student chapters at universities like the University of Pittsburgh College of Business Administration, Slippery Rock University, and Indiana University of Pennsylvania. We’ve bridged the gap between academia and industry and helped prepare aspiring marketers for their future careers.

None of this would have been possible without all of you. I’m so grateful for your support, hard work, and resilience. Together, we’ve secured a bright future for AMA Pittsburgh.

As I pass the torch to our incoming President, Katie Bennett, I know our organization is in good hands. I’ll still be around as Immediate Past President, and I encourage all of you to stay involved and keep growing.

Thank you for an amazing journey filled with accomplishments and memories. I can’t wait to see what’s next for AMA Pittsburgh.

With appreciation,

RJ Thompson, MFA, SMS, CDMP

President, American Marketing Association – Pittsburgh Chapter

Announcing the AMA Pittsburgh 2021 Visiting Professor Program

Announcing the AMA Pittsburgh 2021 Visiting Professor Program

Last summer, during a pandemic, The CMO Club and the Pittsburgh Chapter of the American Marketing Association (AMA Pittsburgh) launched the VPP.  Similar to a college internship, the VPP invites marketing professors from the tri-state region into Pittsburgh agencies, marketing departments, and marketing organizations for a mutually beneficial experience during the summer.

Professors found value in the VPP, commenting that it “was great to learn in real-time about real-world problems relating to supply chain, eCommerce, and B2B” and that the VPP experience provided “an opportunity to learn about things I could use in my classroom” and “forged relationships that I believe can help students when networking.”

Participating companies found value as well. A theme shared after working with the selected VPP professor “intern” was that company leaders were able to see their organization “through someone else’s eyes…” and that the workshops and presentations led by the professors were “relevant” and “valuable.”

The attached information provides details regarding the timeline, goals, benefits, and expectations. Please review this carefully, as well as the program expectations, which outline your company’s commitment to participation.

Please join us for AMA Pittsburgh’s Summer 2021 Visiting Professor Program by applying for one of the opportunities to potentially be selected to “visit” a local marketing department, agency, or organization to virtually (or in person if safe/regulations allow) become a Visiting Professor!

To be considered, please complete the application found at this link https://sru.co1.qualtrics.com/jfe/form/SV_3NK2a9p3zjOhiSO by the end of day FRIDAY, April 23. The information you provide will facilitate the matching process and help companies identify professors best suited to their company and needs resulting in a mutually beneficial experience. Your application information will be available to participating companies to review. These companies will then rank their top three applicants. Last year, all participating organizations were matched with a professor from their top three!

If you have questions, please contact us directly, or contact AMA Pittsburgh at marketer.pitt@gmail.com or Nan Nicholls listed below. We look forward to a successful and meaningful experience for your organization! (Please feel free to share this invitation with your marketing colleagues.)

Sincerely,

Nan Nicholls*
Professor, Marketing
Slippery Rock University
jeananne.nicholls@sru.edu

Cindy Donohoe**
EVP and CMO
Highmark Health  

Sean Smith**
CMO
Schneider Downs 

*Board Member, VP Collegiate, AMA Pittsburgh Chapter

**Member, The CMO Club Pittsburgh Chapter