How is consumer behavior changing? Which innovations are transforming business? Which trends should play a role in your company’s 2018 strategy?
Join the Pittsburgh AMA chapter on October 18 at Alloy 26 for Trends Ahead: Campos Inc’s Outlook for 2018. It promises to be a fascinating look into the top business and consumer trends for the coming year and beyond.
Campos Inc is a renowned research-driven strategy firm that specializes in developing daring brand and customer experience solutions that propel clients’ businesses forward.
Sign up for the event.
Read more about the event from Campos.
Content Marketing World, the largest content marketing event on the planet, returns to Cleveland for a 7th year. This year the event will take place September 5-8 at the Huntington Convention Center in Cleveland, with an opening reception at the Rock and Roll Hall of Fame.
If you’re in marketing, communications, public relations, or journalism, this conference and expo is a must-attend event for you and your team. You must be there!
Chelsea Miller, Marketing Coordinator at R.I. Lampus and AMA member, had a blast at last year’s event. “It was absolutely amazing. If the keynote speakers didn’t entice me enough [Nick Offerman and John Cleese], I was able to take sessions with some of the biggest names in the marketing world,” she said. “Each session left me with new ideas and strategies to implement in my own marketing campaigns.” Is she coming to this year’s event? “I truly have taken so much away from attending CMWorld and I hope to make it back this year as well.”
Everyone loves a discount! Use our code AMAPGH to save $100 on your registration.
If you need help from the CMI team, email email@example.com to answer any questions you may have.
Content Marketing World 2017
September 5-8, 2017
Huntington Convention Center of Cleveland
We hope to see you there!
It was the Super Bowl of Super Bowl ads. Last Tuesday, the Pittsburgh Advertising Federation and the American Marketing Association Pittsburgh sponsored their annual Super Bowl ad review, where participants selected the best Super Bowl commercials through live voting.
About 100 people attended the session, where the standing room-only crowd was treated to a Chik-fil-A buffet before a panel of experts gave their insightful opinions on their 16 top ads. The ads were paired off to form brackets and the live voting started, with participants voting via landing page and text. Bai’s commercial with Justin Timberlake and Christopher Walken ultimately swept the awards, winning the title as Best of the Super Bowl with their take on N*Sync’s “Bye Bye Bye.”
Kristina Gleeson, Content Specialist at Pipitone Group, said that Bai wasn’t even the funniest commercial. “The Mr. Clean ad was funnier. But it was the strategy of the commercial that led it to win, that it was successful in creating so much brand awareness.” Leave it to a room of marketers and advertisers to focus on brand awareness, and not the laugh factor, when ranking commercials created by other marketers and advertisers.
The Bai “Gentlemen” ad, created by In-house, made a lasting impression on the panel of experts, which included Shannon Baker (Gatesman), Lindsey Smith (Smith Brothers Agency) and Paige Beale (Point Park University). In about 30 seconds, the ad accomplishes three things: 1) introduces a brand to many who, at least in this audience, had no prior brand recognition; 2) shows how to pronounce their brand name in a way you won’t soon forget; and 3) entertains through the unequivocal star power of Justin Timberlake and Christopher Walken.
Kristina said she had a great time and she’d definitely attend again next year, as it was quite a unique experience. “If you want critique from people who’ve produced ads, know the industry, and can look at them from a strategic standpoint, I don’t know where else you could find that.”
Grand Marketers Relish Their Success
Heinz Pickle Campaign Wins Overall Award
Pittsburgh has, for long, been a city of innovation, and that was never more apparent than at the American Marketing Association’s 10th annual Marketer of the Year event. This year, another iconic Pittsburgh brand was honored with the title of Grand Marketer of the Year, Kraft Heinz, with their agency partner, Pipitone Group, at the LeMont Restaurant on December 8.
With well-known brands from Heinz Ketchup to Kool-Aid, Kraft Heinz is a global powerhouse of food processing. Pipitone Group is an integrated advertising and marketing agency located in Pittsburgh’s North Side, which also took home two other 2016 Marketer of the Year awards at the event.
For the product launch, which took place in conjunction with the 2016 Picklesburgh event, held in July, Pipitone Group and Kraft Heinz designed an integrated, engaging marketing strategy that used both social media and traditional PR to encourage consumers to vote for their favorite new pickle flavor. The promotions included a news conference featuring two Pittsburgh Steelers legends, Hines Ward and Jerome Bettis. As a result, hundreds of customers cast their vote, and the new pickle products won popular appeal around the country.
“It’s always great to be selected for an award by our local peers,” said Pipitone Group President and CEO Scott Pipitone. “But to earn the Grand Marketer of the Year Award is even more rewarding and is physical evidence of the excellent work being done by our agency to help our client win this award.”
AMA Pittsburgh is the largest marketing association in Western Pennsylvania— moreover, it hosts the region’s only results-based marketing competition. Each entry was ranked by points awarded from the judging panel, with 40% of the points based on the results of the campaign.
The AMA Marketer of the Year awards honors the very best marketers from both brands and agencies for their creative work, excellence and success in 14 categories, as well as the Grand Marketer of the Year. Out of the hundreds of entries received each year, only one wins the coveted Grand Marketer of the Year title, which requires winning not only in an individual category, but also receiving the highest total entry scores.
“Over the last decade,” explained AMA Pittsburgh President Josh Gmys, “Marketer of the Year has become a staple among the area’s top marketers and creatives.” This year’s luncheon didn’t fail to impress with live tweets and photos from the guests—all against the backdrop of the city skyline from atop Mt. Washington’s Grandview Avenue. It was, no doubt, a grand event for Kraft Heinz and Pipitone Group.
The season of the AMA Marketer of the Year Awards competition is upon us. The results-based awards are in its 10th year of recognizing the best and most effective marketers in Western Pennsylvania.
Dan Prokop, marketing manager at MECCO, last year’s Marketer of the Year award winner, says the award meant a great deal to his company. “To receive this recognition when we’re competing with some of these great brands in the Pittsburgh area” such as Giant Eagle, Select International, The Motherhood, and TrueSense Marketing, “was an honor. It was exciting that our growing small business was seen as keeping up with these marketing powerhouses. There’s lots of potential for our company as we’re very agile and open to new technology, and that’s what we’re putting into place and testing out, and seeing great results.” To him, it was a validation of being able to have an impact on a growing company. “It was a huge honor for me personally, for my career growth, to be recognized for the results achieved for the business.”
The AMA Marketer of the Year Awards are open to any company creating marketing work in Western PA, whether created in-house or by an agency. There are 14 award categories in addition to Marketer of the Year. Enter here. The awards ceremony will be held Thursday, Dec 8 from 11:15-1:30 at LeMont Restaurant on Mount Washington.
For more information, visit the AMA Marketer of the Year page on the AMA website.