Tell Them How You’re Helping

Nov 1, 2021 | Guest Author

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Meesha Gerhart, CEO RedtreeWhen I’ve thought of traditional marketing in the past, I’ve thought of a person with a very large megaphone a few inches away from my face trying to get me to pay attention to them. I can remember distinctly when I started to think of marketing as more of a relationship. 

I was at a conference and this speaker was going on and on about tactics and tricks to get people’s attention. All I could think to myself was, “why don’t you just tell them how you’re helping?” 

As I continued to ask myself this question, I started to ask the same question to our clients. The reality is that more small businesses start from a need or a passion but very few present it in a way that connects with their audience. So every site that we create tells the story with the user in mind and it goes something like this: 

Intro: What does your business do? 

Empathy: We understand where you’re coming from because we were there

Solution: This is why we created this product/service to help

Action: See how

If you are a visual person here is a quick video outline of the page structure I ran through on LinkedIn.

When you frame it more like you’re having a conversation or if you’re trying to build a relationship, then using a “cold” channel like a website doesn’t feel like someone is talking at me, but to me. 

Here is an example of how we put that into action for our clients: 

Here at RedTree, we use the word brand instead of marketing. By focusing on the brand for ourselves and our clients, we throw the megaphone away and start to have a conversation between businesses and consumers about problems and solutions. With this as the foundation of everything that we do, success is inevitable.

Learn more about RedTree by visiting their website.

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