Level Up Workshop Series: Google Ads

Level Up Workshop Series – join us for these workshop sessions to level up your skill set and sharpen your marketing knowledge.

Google Ads: Optimizations Never End (an advanced lesson)

Google ads should be a part of your lead generation campaigns! However, it’s not enough to “set it and forget it.” If you’re not getting leads or the volume you want, we’ll show you optimizations that will take your campaigns to the next level!


RJ Huebert, Founder and Managing Principal, HBT Digital Consulting

RJ created HBT Digital Consulting LLC in 2019 and resides in Pittsburgh, PA. He was born and raised in Erie, PA and graduated from the University of Pittsburgh with a Bachelor’s Degree in Communications. After, he earned his Master’s Degree in Strategic Communication Management from the University of South Florida.

RJ has worked in a variety of industries including healthcare, education, market research and banking. In his ten-year corporate career, he rose through the marketing ranks to Marketing Director for a world-wide market research firm. His specialty and passion lives in the world of digital marketing, and finding target audiences online. He does this as a Google Ads certified marketer, and through paid advertising on social media channels.

A lifelong volunteer and business mentor, he served on the Board of Directors for The University of Pittsburgh’s Tampa Bay Alumni Chapter as Vice President. Currently, RJ sits on the Board of Directors for the American Marketing Association – Pittsburgh Chapter.


Marketing Mondays: Holly Wilbanks, LinkedIn Level Up

Marketing Mondays: Holly Wilbanks, LinkedIn Level Up


Marketing Mondays: Holly Wilbanks, of The Wilbanks Consulting LinkedIn Level Up: Think you’ve got your LinkedIn brand down? Join us as award-winning career coach and talent strategist Holly Wilbanks of The Wilbanks Consulting Group uncovers the biggest wins and fails she sees (yes, even marketing) professionals make via their digital billboard.


Virtual Monthly Mingle Happy Hour with AMA Pittsburgh and AMA NJ

Virtual Monthly Mingle: Join us for networking and knowledge exchange at our Virtual Happy Hour!

This is a great opportunity to meet new people and expand your network.

Our small group format will ensure that you make connections and have the ability to actively participate in the discussion.

There will be two 30-minute roundtable sessions with a different group of people in each one. Pour your drink of choice, log on, and join the fun!

Marketing Mondays: Marshal Carper

Marketing Mondays – join us during your lunch hour and listen in to local and national marketing experts on varying topics to sharpen your marketing skills.

Demystifying the Hype around Virtual Reality

Virtual reality reentered public consciousness when Facebook spent $2 billion to acquire Oculus in 2014, and with that acquisition came the promise of a virtual future. 6 years later, that future hasn’t quite come to life, and the true relevancy of VR is unclear to people not working directly with the technology. In this presentation, Marshal Carper, the CMO for video game development company Mega Cat Studios, explores the present and future of VR. What can we learn from current VR trends? How are marketers using VR today? What will the impact of VR look like tomorrow? Join us for a deep dive into what you need to know about VR.

Marshal Carper, Chief Marketing Officer, Mega Cat Studios

Marshal is a marketing author and the Chief Marketing Officer for Mega Cat Studios, a Pittsburgh-based video game development studio. From retro-inspired collectible product experiences to virtual reality, Marshal helps brands incorporate video games into their fan-engagement strategies to help them develop deeper, more meaningful connections with customers.

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