Collegiate Conversations: Harnessing AI in Marketing and Sales

Collegiate Conversations: Harnessing AI in Marketing and Sales

AMA Pittsburgh Collegiate Conversations: Harnessing AI in Marketing and Sales
Thursday, March 21 from 5 – 6 p.m. via Zoom. FREE for AMA members and students. Donations accepted.

Register here: https://www.eventbrite.com/e/ama-pittsburgh-collegiate-conversations-harnessing-ai-in-marketing-and-sal-tickets-862516799967?aff=oddtdtcreator

Session Description:
Artificial Intelligence (AI) is impacting organizations and creating opportunities, from tech stack to business decision-making to customer engagement. In this insightful session, learn how AI is impacting marketing and sales with RJ Thompson, Manager of Multimedia and Digital Strategy for University of Pittsburgh, Creative Strategist for +Public, award-winning marketing and graphic design professional, and former president of AMA Pittsburgh, and Shannon Gregg, Ph.D., President of Cloud Adoption Solutions, a Salesforce consultancy.

Presenters:
RJ Thompson, MFA, SMS is Manager of Multimedia and Digital Strategy for the Health Sciences at the University of Pittsburgh, Creative Strategist for +Public, award-winning marketing and graphic design professional, and former president of AMA Pittsburgh. Prior to his role in Health Sciences at Pitt, he was Director of Digital Marketing in the Joseph M. Katz Graduate School of Business and College of Business Administration. He has also served as a tenured Assistant Professor of Graphic + Interactive Design in the Department of Art at Youngstown State University. He continues to engage in teaching as an Adjunct Professor of Marketing and Graphic & Interactive Design at Point Park University since 2019 where he was responsible for writing and teaching the interactive design curriculum. In 2020, he began teaching at the Community College of Allegheny County. RJ is also the Co-Principal and Creative Strategist for +Public, a Pennsylvania-based social enterprise that focuses on cultivating community and economic development impact through the creation of branded communication platforms, creative place-making, and storytelling initiatives for communities-in-revival.

Shannon Gregg, Ph.D. is the President of Cloud Adoption Solutions, a woman-owned Salesforce consultancy focused on change management and user adoption. Shannon is an aficionado of sales technology to increase efficiency in the sales process and an early adopter and adoption influencer for sales technology systems, particularly Salesforce.com and technology that integrates with the Salesforce platform. Shannon is a change agent, particularly in M&A environments (VC/PE) with a successful track record of integrating process, product/service pricing and pricing methodologies, and notably, global teams, with cultural sensitivity. She is also Assistant Director of the Michael P. Pitterich Sales & Innovation Center at Point Park University.