AMA Pittsburgh Coffee Connections: Data Storytelling, March 2024

AMA Pittsburgh Coffee Connections: Data Storytelling, March 2024

Join us for our next marketing roundtable discussion over morning coffee! Each month, we’ll cover a trending topic to ask questions, get answers, share ideas and inspire each other to be better marketers.

The topic for 3/20/24:

Beyond the Numbers: Tell a Story with Your Data

Need to get leadership buy-in on your next marketing campaign? Pitching a new approach to a client? Success requires a data-driven strategy that goes beyond just the numbers: You need to tell a story. In this coffee connection led by Rebecca Farabaugh, Lead, Value of Service Strategic Imperative with Duquesne Light Company, we’ll discuss how to see the story your data is telling and present it in a way that is memorable, meaningful and impactful.

What we’ll cover:

  • What data-driven storytelling is and why it works
  • How to apply storytelling tactics when presenting data
  • The role of marketing personas in the process
  • How to spark action from your audience

 

RSVP on Eventbrite

 

Hosted by AMA Pittsburgh and COhatch Pittsburgh.

 

About Rebecca

Rebecca Farabaugh sparks the power within others to create lighter lives by translating complicated data into simple, memorable stories and making meaningful work fun. Rebecca’s more than 20 years of experience in brand strategy, marketing and market research has won multiple awards and was acknowledged in Forbes Magazine. In her current role at Duquesne Light Company, she oversees marketing research efforts to drive communications and marketing, corporate strategy and new product and service development. A Luma-certified Practitioner of human-centered design, Rebecca is passionate about facilitating workshops and speaking at events across the country, including presenting at the recent Insights Association and Quirks Media conferences. Rebecca lives in Pittsburgh, PA with her wife, three kids, three dogs and a cat, where it is never boring and rarely quiet.

Connect with Rebecca at linkedin.com/in/rebeccafarabaugh.

AMA Pittsburgh Coffee Connections: Data Storytelling, March 2024

AMA Pittsburgh Coffee Connections: Social Media Marketing, Feb 2024

Marketing Roundtable Discussions Over Coffee

Join us for our next marketing roundtable discussion over morning coffee! Each month, we’ll cover a trending topic to ask questions, get answers, share ideas and inspire each other to be better marketers.

The topic for 2/21/24:

Elevate Your Social Media Marketing

Having a social media presence is a fact of life for just about every brand. But are you getting the most from it? We’ll share our top tips and tricks to stand out from the competition and make a meaningful impact in your social media strategies.

What we’ll cover:

  • Latest trends in social media
  • Examples of success in social media
  • Where to get help with your social media presence
  • Other ideas!

RSVP on Eventbrite

Hosted by AMA Pittsburgh and COhatch Pittsburgh.

AMA Pittsburgh Coffee Connections: Data Storytelling, March 2024

AMA Pittsburgh Coffee Connections: AI in Marketing, Jan 2024

Join us for our new marketing roundtable discussions over morning coffee! Each month, we’ll cover a trending topic to ask questions, get answers, share ideas and inspire each other to be better marketers.

Unlock the Power of AI in Your Marketing

We’ll discuss the role of AI (particularly generative AI) in marketing, from market research to content generation to advertising and other use cases. Bring your questions and ideas for a fun and lively conversation!

What we’ll cover:

  • Trends and the future of AI for marketing
  • Examples and use cases of AI in marketing
  • Ethical and other considerations
  • Practical next steps
  • Other ideas!

Hosted by AMA Pittsburgh and COhatch Pittsburgh.

Register on Eventbrite