Branding in the New Normal

Branding in the New Normal

Branding in the New Normal Regardless of when and how things get back to “normal,” a “new normal” is here and brings with it unprecedented change in how brands need to position themselves before an audience with heightened sensitivity, cynicism, and concern for safety...

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Identifying Your Target Market

Identifying Your Target Market

Identifying Your Target Market It’s no surprise that with the current state of the world, defining your target audience is important now more than ever. No one can target everyone, and they shouldn’t try to. Identifying your niche or target market is the first step in...

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Meet Our Team: Jamie Orlando, President

Meet Our Team: Jamie Orlando, President

Meet Jamie Orlando!  Jamie is the current President of AMA Pittsburgh. As an AMA member for three years, Jamie is responsible for energizing and engaging our AMAzing team of board members.  His job is to support the board...

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How Apple Reimagined Its WWDC Experience

How Apple Reimagined Its WWDC Experience

June 23, 2020 By: Zack Kutchma - Aspiring Marketing & Brand Leader | Technologist, Entrepreneur, & Storyteller | Future “Gordon Ramsey” of Marketing Apple has always been known for continuously reinventing the customer experience and creating some of the best...

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Meet Our Team: Ed Scherer, VP of Finance

Meet Our Team: Ed Scherer, VP of Finance

Meet Ed Scherer! Ed has been with the AMA for several years now, and currently holds the position of Vice President of Finance for the Pittsburgh Chapter. Having been a CPA for an extended number of years, Ed has the experience and expertise needed to ensure that the...

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Coronavirus Impact on SEO

Coronavirus Impact on SEO

Coronavirus Impact on SEO The current coronavirus pandemic (COVID-19) has most certainly led to a global upheaval, in almost every facet of our daily lives. Entire businesses, economies, and nations make a shift in priorities in order to safeguard the health and...

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