The Evolution of Influencer Marketing

The Evolution of Influencer Marketing

By Dwayne Waite Jr, Marketing Manager- Schell Games As brands and organizations look at the future landscape of marketing, advertising, and public relations, one thing is clear- having a stance on influencer marketing is crucial in 2021 and beyond. Either you add it...

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Meet Our Team: Emily Munk, VP of Communications

Meet Our Team: Emily Munk, VP of Communications

Meet Emily Munk! Emily is currently the Vice President of Communications for the American Marketing Association - Pittsburgh Chapter. She joined the Pittsburgh Chapter this past year and was involved previously with her alma mater’s chapter during her undergrad....

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Why Video is the Future of Marketing

Why Video is the Future of Marketing

Why Video is the Future of Marketing Put yourself into this scenario: You’re given the ultimatum to watch a 10-minute video or to read a 10-minute article. Which would you choose? I’m sure the majority of you would choose the 10-minute video. But have you ever thought...

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Meet Our Team: Carlos Tribino, VP of Membership

Meet Our Team: Carlos Tribino, VP of Membership

Meet Carlos Tribino! Carlos is the Vice-President of Membership for the AMA – Pittsburgh Chapter and he serves on the Board of Directors. Although relatively new to the organization, Carlos has strong hopes for what the future holds for the team. Outside of the AMA,...

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What’s in a Tagline?

What’s in a Tagline?

What’s in a Tagline? How do you pack in a brand’s storyline, its mission, vision, culture, background and unique selling proposition into a handful of characters? Welcome to the world of tagline development, the art and science of communicating a rich storyline in a...

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Branding in the New Normal

Branding in the New Normal

Branding in the New Normal Regardless of when and how things get back to “normal,” a “new normal” is here and brings with it unprecedented change in how brands need to position themselves before an audience with heightened sensitivity, cynicism, and concern for safety...

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Identifying Your Target Market

Identifying Your Target Market

Identifying Your Target Market It’s no surprise that with the current state of the world, defining your target audience is important now more than ever. No one can target everyone, and they shouldn’t try to. Identifying your niche or target market is the first step in...

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Meet Our Team: Jamie Orlando, President

Meet Our Team: Jamie Orlando, President

Meet Jamie Orlando!  Jamie is the current President of AMA Pittsburgh. As an AMA member for three years, Jamie is responsible for energizing and engaging our AMAzing team of board members.  His job is to support the board...

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