AMA Collegiate Case Competition 2021

AMA Collegiate Case Competition 2021

The 2021 American Marketing Association (AMA) Pittsburgh’s Collegiate Marketing Plan competition took place virtually on Friday March 26, 2021. Student teams from five area universities took on the challenge of developing innovative solutions to a well-written...

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The Evolution of Influencer Marketing

The Evolution of Influencer Marketing

By Dwayne Waite Jr, Marketing Manager- Schell Games As brands and organizations look at the future landscape of marketing, advertising, and public relations, one thing is clear- having a stance on influencer marketing is crucial in 2021 and beyond. Either you add it...

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Sender Beats Subject Line: The Power of Blog Branding

Sender Beats Subject Line: The Power of Blog Branding

By Christopher Gillespie Originally Posted on 11/20/2020 at the National American Marketing Association Website Words can’t do everything on their own—a strongly branded blog will entice readers much more than an emphatic headline Digital channels have grown crowded...

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