What is SEO and How It Works.
It is a common practice today for companies both large and small to have websites and e-commerce platforms. Many wonder why their sites aren’t doing as well as they had assumed they would and wonder how to get more traffic. Building a functional website is not enough...
Goals for Marketing Professionals to Set in 2021
Goals for Marketing Professionals to Set in 2021 As marketing professionals, we’re always looking for the next best thing we can do to improve our skillset. Marketing is an everchanging field, with new and relevant technologies arising daily. Finding ways to improve...
The Power of Networking
Networking is the single most important thing that you can do to differentiate yourself from others or to quickly grow your company’s exposure. People overlook just how important networking can be to your image. This can be in terms of your personal brand, or your...
The Evolution of Influencer Marketing
By Dwayne Waite Jr, Marketing Manager- Schell Games As brands and organizations look at the future landscape of marketing, advertising, and public relations, one thing is clear- having a stance on influencer marketing is crucial in 2021 and beyond. Either you add it...
Sender Beats Subject Line: The Power of Blog Branding
By Christopher Gillespie Originally Posted on 11/20/2020 at the National American Marketing Association Website Words can’t do everything on their own—a strongly branded blog will entice readers much more than an emphatic headline Digital channels have grown crowded...
Meet Our Team: Emily Munk, VP of Communications
Meet Emily Munk! Emily is currently the Vice President of Communications for the American Marketing Association - Pittsburgh Chapter. She joined the Pittsburgh Chapter this past year and was involved previously with her alma mater’s chapter during her undergrad....
Why Video is the Future of Marketing
Why Video is the Future of Marketing Put yourself into this scenario: You’re given the ultimatum to watch a 10-minute video or to read a 10-minute article. Which would you choose? I’m sure the majority of you would choose the 10-minute video. But have you ever thought...
Meet Our Team: Carlos Tribino, VP of Membership
Meet Carlos Tribino! Carlos is the Vice-President of Membership for the AMA – Pittsburgh Chapter and he serves on the Board of Directors. Although relatively new to the organization, Carlos has strong hopes for what the future holds for the team. Outside of the AMA,...
What’s in a Tagline?
What’s in a Tagline? How do you pack in a brand’s storyline, its mission, vision, culture, background and unique selling proposition into a handful of characters? Welcome to the world of tagline development, the art and science of communicating a rich storyline in a...
Adapting Your Marketing Strategy to Reach Different Generations
Adapting Your Marketing Strategy to Reach Different Generations When it comes to developing a marketing strategy for your business, it can be overwhelming determining where to start. Most businesses today that operate as a Business to Consumer, or B2C, have more than...
Branding in the New Normal
Branding in the New Normal Regardless of when and how things get back to “normal,” a “new normal” is here and brings with it unprecedented change in how brands need to position themselves before an audience with heightened sensitivity, cynicism, and concern for safety...
Identifying Your Target Market
Identifying Your Target Market It’s no surprise that with the current state of the world, defining your target audience is important now more than ever. No one can target everyone, and they shouldn’t try to. Identifying your niche or target market is the first step in...