By Dwayne Waite Jr, Marketing Manager- Schell Games As brands and organizations look at the future landscape of marketing, advertising, and public relations, one thing is clear- having a stance on influencer marketing is crucial in 2021 and beyond. Either you add it...

By Christopher Gillespie Originally Posted on 11/20/2020 at the National American Marketing Association Website Words can’t do everything on their own—a strongly branded blog will entice readers much more than an emphatic headline Digital channels have grown crowded...

Meet Emily Munk! Emily is currently the Vice President of Communications for the American Marketing Association - Pittsburgh Chapter. She joined the Pittsburgh Chapter this past year and was involved previously with her alma mater’s chapter during her undergrad....

Meet Carlos Tribino! Carlos is the Vice-President of Membership for the AMA – Pittsburgh Chapter and he serves on the Board of Directors. Although relatively new to the organization, Carlos has strong hopes for what the future holds for the team. Outside of the AMA,...

What’s in a Tagline? How do you pack in a brand’s storyline, its mission, vision, culture, background and unique selling proposition into a handful of characters? Welcome to the world of tagline development, the art and science of communicating a rich storyline in a...

Adapting Your Marketing Strategy to Reach Different Generations When it comes to developing a marketing strategy for your business, it can be overwhelming determining where to start. Most businesses today that operate as a Business to Consumer, or B2C, have more than...

Branding in the New Normal Regardless of when and how things get back to “normal,” a “new normal” is here and brings with it unprecedented change in how brands need to position themselves before an audience with heightened sensitivity, cynicism, and concern for safety...

Identifying Your Target Market It’s no surprise that with the current state of the world, defining your target audience is important now more than ever. No one can target everyone, and they shouldn’t try to. Identifying your niche or target market is the first step in...

Meet Mackenzie Farone-Waite! Mackenzie is currently our VP of Digital Marketing for the American Marketing Association – Pittsburgh Chapter. Although she is a relatively new member of the AMA, she’s become an instrumental part of our communications committee and...