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Media News by Media Now Interactive, June 2024

Jun 26, 2024 | Guest Author, Marketing Excellence, Partnerships

AMA Pittsburgh is delighted to partner with Media Now Interactive, a division of DotDash Meredith, to provide a special six series installment of Media News by Media Now, bringing you the latest information, trends, and events related to all things media and marketing.

Want to learn more about Media Now Interactive? Get in touch with us here.

 

Insulating Your Marketing Against the Political Election
by Media Now Interactive

This is going to be a record breaking year for political advertising. The tide is rolling in already. But what’s a brand to do if it wants to get its share of voice during a seemingly never-ending political cycle?

Media Now Interactive explores tactics and strategies for brands to stand-apart during the political cycle. There are channels brands can tap into now to stand apart before the inventory goes away, and alternative ways to make your brand stand out.

Media Strategy for Non-Political Advertising takes a look at key tactics for non-political advertisers with an eye to driving ROI ensuring your brand gets the attention it deserves

Tactics for Success Include:

  • Embracing OTT platforms
  • Diversifying across advertising channels
  • Crafting open architecture media strategies

 

And if you’re looking for more, download the free eBook Create Space for Your Brand During the 2024 Election Cycle here.

 

 

 

 

About Our Partner

Media Now Interactive (Media Now) pioneers accountable, omnichannel media strategies, leveraging over 55 years of industry expertise with forward-thinking innovation. Clients trust Media Now for first-party performance insights, modern solutions, meticulous planning, implementation, and reporting. Client needs always first, the business model doesn’t lock clients in, without hidden or extra fees—quite unique in the media planning and buying environment. Delivering adaptable strategies for the future, powered by flexible tech infrastructure and a dynamic, client-centric team, Media Now crafts experiences, builds relationships on earned trust, and drives real, measurable results.

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