National Disability Employment Awareness Month 2021

National Disability Employment Awareness Month 2021

AMA Pittsburgh Members Encouraged to Participate in National Disability Employment Awareness Month October is National Disability Employment Awareness Month, and all members of AMA Pittsburgh are encouraged to participate. The purpose of National Disability Employment...

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The Dos and Don’ts of Email Marketing

The Dos and Don’ts of Email Marketing

What is Email Marketing? Email marketing can be thought of as the use of email to promote products or services while developing relationships with potential customers or clients. It's a way for you to get in front of your customer base and keep them up to date with...

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Don’t Be Naïve About Native Advertising

Don’t Be Naïve About Native Advertising

by David Hagenbuch - professor of Marketing at Messiah University -​author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by...

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A Promotion Unlike Any Other

A Promotion Unlike Any Other

by David Hagenbuch - professor of Marketing at Messiah University -​author of Honorable Influence - founder of Mindful Marketing Fans of The Office know that whenever Michael Scott attended another person’s party, wedding, or baby’s baptism, he would inevitably steal...

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Is it Right to Sell Others Short?

Is it Right to Sell Others Short?

Written by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing You’re a basketball player whose team just won the NCAA Division I national championship!  You run courtside to celebrate with...

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Marketing Yourself in a Post-Pandemic World

Marketing Yourself in a Post-Pandemic World

It is no secret that the pandemic has impacted us, and our careers directly. Many people were forced into temporary, or permanent layoffs as casualties of the pandemic. Others were forced to begin working from home, which was a relatively new concept for the large...

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AMA Collegiate Case Competition 2021

AMA Collegiate Case Competition 2021

The 2021 American Marketing Association (AMA) Pittsburgh’s Collegiate Marketing Plan competition took place virtually on Friday March 26, 2021. Student teams from five area universities took on the challenge of developing innovative solutions to a well-written...

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