Signing off

Signing off

Hey AMA Pittsburgh family, As my time as President comes to an end, I can't help but look back on the amazing journey we've been on together. It's been an honor to serve as your President and lead our organization through some big changes. When I first took on this...

Marketing as Altruistic Problem Solving for Clients

Marketing as Altruistic Problem Solving for Clients

There’s a phrase I like that summarizes the way I think about advertising in regards to generating sales and solving business problems: The best way to kill a bad business is good advertising. It may seem counterintuitive but it’s true: what we do as advertisers never...

Video Marketing That Attracts, Converts, Closes, and Delights

Video Marketing That Attracts, Converts, Closes, and Delights

Video is an important part of any marketing strategy, but what types of videos should be created to convert potential buyers into customers and when should they be used?  Potential buyers flow through a funnel consisting of the four stages outlined in the graphic...

Marketing A Public Art Project

Marketing A Public Art Project

It was just slightly over 2 years ago that Bellevue resident, business owner, and friend Scott Streit reached out to me regarding a new building he purchased. Scott purchased a storefront property on Bellevue's main business corridor, Lincoln Avenue. His vision was to...

Tell Them How You’re Helping

Tell Them How You’re Helping

When I’ve thought of traditional marketing in the past, I’ve thought of a person with a very large megaphone a few inches away from my face trying to get me to pay attention to them. I can remember distinctly when I started to think of marketing as more of a...

Content Marketing as Teaching Instead of Selling at Root and Branch

Content Marketing as Teaching Instead of Selling at Root and Branch

AMA Pittsburgh's Guest Author series asks a simple question: how do you or your organization use marketing to create success with your business? October's Featured Author: Zack DuncanPresidentRoot & Branch Group Hi there! I’m Zack Duncan. As the owner and sole...

How does marketing empower you towards success? 

How does marketing empower you towards success? 

AMA Pittsburgh's Guest Author series asks a simple question: how do you or your organization use marketing to create success with your business? September's Featured Author: Jess PorterGraphic and Web DesignerBlender, Inc. The word “marketing” can have different...

Super Analytics Challenge at Katz

Super Analytics Challenge at Katz

#KatzImpact: Super Analytics Challenge Graduate Students Team Up to Combat Homelessness in the Pittsburgh Community   4/15/2021A new opportunity for Pitt students to be catalysts for change is underway in the Joseph M. Katz Graduate School of Business....