A Promotion Unlike Any Other

A Promotion Unlike Any Other

by David Hagenbuch - professor of Marketing at Messiah University -​author of Honorable Influence - founder of Mindful Marketing Fans of The Office know that whenever Michael Scott attended another person’s party, wedding, or baby’s baptism, he would inevitably steal...

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Is it Right to Sell Others Short?

Is it Right to Sell Others Short?

Written by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing You’re a basketball player whose team just won the NCAA Division I national championship!  You run courtside to celebrate with...

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Marketing Yourself in a Post-Pandemic World

Marketing Yourself in a Post-Pandemic World

It is no secret that the pandemic has impacted us, and our careers directly. Many people were forced into temporary, or permanent layoffs as casualties of the pandemic. Others were forced to begin working from home, which was a relatively new concept for the large...

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AMA Collegiate Case Competition 2021

AMA Collegiate Case Competition 2021

The 2021 American Marketing Association (AMA) Pittsburgh’s Collegiate Marketing Plan competition took place virtually on Friday March 26, 2021. Student teams from five area universities took on the challenge of developing innovative solutions to a well-written...

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The Power of Social Media in Marketing

The Power of Social Media in Marketing

The Power of Social Media in Marketing Social media channels are oftentimes downplayed when it comes to their contribution to marketing within an organization.  Social media is vital for many reasons which will be discussed in this blog. Communication is a key...

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What is SEO and How It Works.

What is SEO and How It Works.

It is a common practice today for companies both large and small to have websites and e-commerce platforms. Many wonder why their sites aren’t doing as well as they had assumed they would and wonder how to get more traffic. Building a functional website is not enough...

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Goals for Marketing Professionals to Set in 2021

Goals for Marketing Professionals to Set in 2021

Goals for Marketing Professionals to Set in 2021 As marketing professionals, we’re always looking for the next best thing we can do to improve our skillset. Marketing is an everchanging field, with new and relevant technologies arising daily. Finding ways to improve...

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The Power of Networking

The Power of Networking

Networking is the single most important thing that you can do to differentiate yourself from others or to quickly grow your company’s exposure. People overlook just how important networking can be to your image. This can be in terms of your personal brand, or your...

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