Asking and Getting a Bigger Budget
Everyone dreads budget season but no one more than the marketing department. It’s the time of year when marketing professionals must convince people that don’t know anything about marketing (but usually think they do) that they need money. It’s having to explain every...
Why Cutting Your Marketing Budgets or Teams During a Recession Will Actually Hurt Your Bottom Line.
It seems I can’t open my computer without being bombarded with articles telling me why I should be scared about a looming recession in 2023. Inflation, war affecting global economies, and interest rate hikes are usually the reasons that roll off the tongue of the...
New president at AMA Pittsburgh
R.J. Thompson is the new president of the American Marketing Association’s Pittsburgh chapter. Previously, he served as vice president of sponsorships and, most recently, as president-elect.
Should Social Responsibility be Selfless?
by David Hagenbuch - professor of Marketing at Messiah University -author of Honorable Influence - founder of Mindful MarketingWhile people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised...
Marketing as Altruistic Problem Solving for Clients
There’s a phrase I like that summarizes the way I think about advertising in regards to generating sales and solving business problems: The best way to kill a bad business is good advertising. It may seem counterintuitive but it’s true: what we do as advertisers never...
Video Marketing That Attracts, Converts, Closes, and Delights
Video is an important part of any marketing strategy, but what types of videos should be created to convert potential buyers into customers?
Marketing A Public Art Project
It was just slightly over 2 years ago that Bellevue resident, business owner, and friend Scott Streit reached out to me regarding a new building he purchased. Scott purchased a storefront property on Bellevue's main business corridor, Lincoln Avenue. His vision was to...
Tell Them How You’re Helping
When I’ve thought of traditional marketing in the past, I’ve thought of a person with a very large megaphone a few inches away from my face trying to get me to pay attention to them. I can remember distinctly when I started to think of marketing as more of a...
National Disability Employment Awareness Month 2021
AMA Pittsburgh Members Encouraged to Participate in National Disability Employment Awareness Month October is National Disability Employment Awareness Month, and all members of AMA Pittsburgh are encouraged to participate. The purpose of National Disability Employment...
Content Marketing as Teaching Instead of Selling at Root and Branch
Zack Duncan is President at Root & Branch Group and in this post he discusses “teaching” over “selling.”
How does marketing empower you towards success?
AMA Pittsburgh’s Guest Author series asks a simple question: how do you or your organization use marketing to create success with your business?
Super Analytics Challenge at Katz
Graduate Students Team Up to Combat Homelessness in the Pittsburgh Community