New president at AMA Pittsburgh

New president at AMA Pittsburgh

R.J. Thompson is the new president of the American Marketing Association’s Pittsburgh chapter. Previously, he served as vice president of sponsorships and, most recently, as president-elect.

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Should Social Responsibility be Selfless?

Should Social Responsibility be Selfless?

by David Hagenbuch - professor of Marketing at Messiah University -​author of Honorable Influence - founder of Mindful MarketingWhile people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised...

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Marketing as Altruistic Problem Solving for Clients

Marketing as Altruistic Problem Solving for Clients

There’s a phrase I like that summarizes the way I think about advertising in regards to generating sales and solving business problems: The best way to kill a bad business is good advertising. It may seem counterintuitive but it’s true: what we do as advertisers never...

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Marketing A Public Art Project

Marketing A Public Art Project

It was just slightly over 2 years ago that Bellevue resident, business owner, and friend Scott Streit reached out to me regarding a new building he purchased. Scott purchased a storefront property on Bellevue's main business corridor, Lincoln Avenue. His vision was to...

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Tell Them How You’re Helping

Tell Them How You’re Helping

When I’ve thought of traditional marketing in the past, I’ve thought of a person with a very large megaphone a few inches away from my face trying to get me to pay attention to them. I can remember distinctly when I started to think of marketing as more of a...

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National Disability Employment Awareness Month 2021

National Disability Employment Awareness Month 2021

AMA Pittsburgh Members Encouraged to Participate in National Disability Employment Awareness Month October is National Disability Employment Awareness Month, and all members of AMA Pittsburgh are encouraged to participate. The purpose of National Disability Employment...

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The Dos and Don’ts of Email Marketing

The Dos and Don’ts of Email Marketing

What is Email Marketing? Email marketing can be thought of as the use of email to promote products or services while developing relationships with potential customers or clients. It's a way for you to get in front of your customer base and keep them up to date with...

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Don’t Be Naïve About Native Advertising

Don’t Be Naïve About Native Advertising

by David Hagenbuch - professor of Marketing at Messiah University -​author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by...

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