Marketing + Design upskilling program

MOMENTUM

Momentum 2022

Sponsored By

Bridging the divides between marketing and design

ONLINE or IN-PERSON

If you are a design or marketing professional, active student, or recent graduate and are actively looking to grow your career, you’ve likely noticed a growing trend in the job descriptions that pique your interest: designers require more marketing skills and marketers require more design skills. 

Momentum, a new program from AMA Pittsburgh, was designed to quickly (and affordably) give both designers and marketers relevant and practical skills in a meaningful and memorable cohort experience. Take what you learn (from experienced industry professionals and AMA members) in each workshop and apply it to your work the next day.

Registrations for the inaugural Momentum cohort are now closed. Check back later this summer for news regarding our next cohort offering. 

THE AMA MOMENTUM PRESENTATION

CONCENTRATION TRACKS

Creative Crossover

As technology and practice continue to evolve, so do the disciplines and industries behind them. The future creative professional is both a marketer and designer and can flex between these two overlapping skill sets. To address this need of professionals with multiple skillsets, AMA Pittsburgh and Point Park University are collaborating to provide two unique concentration tracks each built for designers and marketers. 

The 4-part Marketing for Designers track bridges the divide between design and marketing. Intended for marketing students and professionals, the Design track builds a working knowledge of design principles, practices, and software solutions that participants can implement into their work immediately. 

The 4-part Marketing track, intended for designers, strengthens the core skills designers bring to their work and enhances them by layering in foundational and advanced marketing concepts and practices. Participants will build and enhance critical skills for in-demand positions in both the marketing and design fields.

curriculum

CREATIVE DESIGN FOR MARKETERS TRACK

If you are a practicing marketer needing to develop design skills, this is the track for you. Apply your marketing skills to engaging design projects and literally show the world how talented you are. 

Session 1: Design Foundations

  • Hour One: 2D and 3D basics
  • Hour Two: Typography
  • Hour Three: Brand Journeys + Tech

Session 2: Creative Exploration

  • Hour One: Human-Centered Design
  • Hour Two: Creative Problem-Solving Strategies
  • Hour Three: Advertising Design

Session 3: Advanced Practices 

  • Hour One: User Experience Design 
  • Hour Two: Design Thinking
  • Hour Three: Usability and the Web

Session 4: Practicum Experience

Greater Pittsburgh Community Food Bank

  • 3-hour experience
  • Client will be revealed soon!
  • Program completion celebration

STRATEGIC MARKETING FOR DESIGNERS TRACK

If you are a practicing designer needing to develop marketing skills, this is the track for you. Apply your design skills to the marketing context and level up your career.

Session 1: Marketing Fundamentals

  • Hour One: Fundamental Marketing Principles
  • Hour Two: Digital Advertising
  • Hour Three: Story and Content Marketing

Session 2: Digital Strategy 

  • Hour One: Brand Strategy
  • Hour Two: Content Strategy
  • Hour Three: Social Media Strategy + the National Institute for Social Media

Session 3: Data-Driven Practices and Principles

  • Hour One: Data Analytics
  • Hour Two: SEO SEM, PPC
  • Hour Three: Website Optimization and Content Management Systems

Session 4: Practicum Experience

Uptown Partners

Uptown Partners of Pittsburgh (UP) was founded in 2007 as a non-profit organization of residents, institutions, business owners, and other concerned stakeholders to improve community quality of life — and to collaboratively create a vision and pathway for Uptown’s much-needed revitalization.

BADGING

Show off your success

Complete the Momentum program and
receive a verified badge for your social profiles.

AMA Momentum badges are issued by AMA Pittsburgh and can be verified by employers to confirm your participation in the program. 

INSTRUCTORS

Please click on any instructor to connect with them via LinkedIn. 

Dan Wald

Dan Wald

Marketing Fundamentals
June 4, 9am

Dwayne Waite

Dwayne Waite Jr.

Digital Advertising
June 4, 10am

Marisa Corona

Marisa Corona

Social Media Marketing Strategies
June 4, 11am

Kent Kerr

Kent Kerr

Graphic Design Fundamentals
June 4, 1pm
Design Thinking Strategies
June 18, 2pm

RJ Thompson

RJ Thompson

Typography
June 4, 2pm
Creative Problem-Solving Strategies
June 11, 2pm

Meesha Gerhart

Meesha Gerhart

Web Design Technologies
June 4, 3pm

Carlos Tribino

Carlos Tribino

Brand Strategy
June 11, 9am

Emily Bezak

Emily Bezak

Content Strategy
June 11, 10am

Robin Rectenwald

Robin Rectenwald

Public Relations Strategy
June 11, 11am

Ian George

Ian George

Human-Centered Design
June 11, 1pm

Bryan Ward

Bryan Ward

Advertising Design
June 11, 3pm

Mackenzie Farone-Waite

Mackenzie Farone-Waite

Data Analytics
June 18, 9am

Justin Siebert

Justin Siebert

SEO and Search Engine Marketing
June 18, 10am
Website Optimization and CMS
June 18, 11am

John Mahood

John Mahood

User Experience Design
June 18, 1pm

Kimberly Norris

Kimberly Norris

Usability and the Web
June 18, 3pm

Nora DiNuzzo

Nora DiNuzzo

Practicum Experience
June 25, 9am

Scot Rutledge

Scot Rutledge

Practicum Experience
June 25, 1pm

THE AMA MOMENTUM PRESENTATION

SCHEDULE

Four short summer sessions

Both concentration tracks of the Momentum program run simultaneously and occur over four Saturday sessions throughout June. Each session is three hours each. In-person participation is preferred, though online accommodations will be provided. Participants will meet at the Point Park University campus in downtown Pittsburgh. 

Marketing Track

Session 1: Saturday, June 4, 9 am to 12 pm.
Session 2: Saturday, June 11: 9 am to 12 pm.
Session 3: Saturday, June 18: 9 am to 12 pm.
Session 4: Saturday, June 25: 9 am to 12 pm.

Noon Networking with Marketing and Design Tracks
12 pm to 1 pm

Design Track

Session 1: Saturday, June 4, 1 pm to 4 pm.
Session 2: Saturday, June 11: 1 pm to 4 pm.
Session 3: Saturday, June 18: 1 pm to 4 pm.
Session 4: Saturday, June 25: 1 pm to 4 pm.

At the conclusion of each session, participants in both tracks are encouraged to stay on campus, network, and enjoy downtown Pittsburgh’s amenities.

PRICING

$300

AMA-Member

$400

Non-Member

$450

Momentum + AMA Membership

$419

Momentum + Group AMA Membership

$150

Students

AMA and PSMA Member Pricing

Momentum program cost for existing AMA members: $300

Existing AMA members will benefit from the membership discount. If you are not a member of the American Marketing Association, consider joining! Membership is currently at an all-time low of $150 annually. 

Non-Member Pricing

Regular Momentum program cost: $400

More info coming soon.

Momentum Program + Single Membership Pricing

Regular Momentum program cost: $550

More info coming soon.

Momentum + Group Rate Membership Discount

Discounted Momentum program cost: $300
Membership cost: $119
Total: $419

Purchase your program and membership at the same time and save on both with our group rates. 

Student Rate

For any student, undergraduate or graduate, regardless of membership: $150 

Scholarships

Scholarships are available for those who may have financial needs. Please apply HERE.

Want to complete both tracks?

Complete one track and get a discount to complete the second in the future.
E-Mail RJ Thompson, AMA Pittsburgh President-Elect for more information.

Professional Services Marketing Association

PSMA Pittsburgh members enjoy AMA member pricing for the Momentum program.
Learn more about PSMA >>

Special Thanks to our sponsors:

“I absolutely love being a member of AMA Pittsburgh. The monthly events are wonderful and always somewhere new. AMA gives me access to attend talks given by some of the marketing world’s greatest contributors. I have also met people that I can network with, as well as, talk to about our industry.”

– Chelsea Miller, Member since 2015