Marketing + Design upskilling program

MOMENTUM: Spring 2023

Momentum 2022

Sponsored By

Indian University of Pennsylvania Eberly College of Business

Bridging the divides between marketing and event management

ONLINE or IN-PERSON

If you are a marketing or events management professional, active student, or recent graduate and are actively looking to grow your career, you’ve likely noticed a growing trend in the job descriptions that require candidates to have more skills and experiences outside of their chosen discipline. 

Momentum, a new program from AMA Pittsburgh, was designed to quickly (and affordably) give both marketers and events professionals relevant and practical skills in a meaningful and memorable cohort experience. Take what you learn (from experienced industry professionals and AMA members) in each workshop and apply it to your work the next day.

CONCENTRATION TRACKS

Creative Crossover

As technology and practice continue to evolve, so do the disciplines and industries behind them. The future professional is both a marketer and event manager and can flex between these two overlapping skill sets. To address this need for professionals with multiple skill sets, AMA Pittsburgh and Indiana University of Pennsylvania are collaborating to provide two unique concentration tracks each built for designers and marketers. 

The 4-part Event Management track bridges the divide between events and marketing. Intended for marketing students and professionals.

The 4-part Marketing track, intended for event managers, strengthens the core skills they bring to their work and enhances them by layering in foundational and advanced marketing concepts and practices. 

curriculum

EVENT MANAGEMENT FOR MARKETERS TRACK

If you are a practicing marketer needing to develop your event management skills, this is the track for you. Apply your marketing skills to engaging event projects and literally show the world how talented you are.

Tuesdays from 6pm – 9pm, Online, February 7,14,21,28

CURRICULUM COMING SOON

STRATEGIC MARKETING FOR
EVENT MANAGERS TRACK

If you are a practicing designer needing to develop marketing skills, this is the track for you. Apply your design skills to the marketing context and level up your career.

Wednesdays from 6pm – 9pm, Online, February 8,15,22, and March 1

CURRICULUM COMING SOON

BADGING

Show off your success

Complete the Momentum program and
receive a verified badge for your social profiles.

AMA Momentum badges are issued by AMA Pittsburgh and can be verified by employers to confirm your participation in the program. 

INSTRUCTORS

Coming Soon!

SCHEDULE

Four short evening sessions

Both concentration tracks of the Momentum program run simultaneously and occur over four Wednesday evening sessions throughout February. Each session is three hours. All sessions occur via Zooma.

Event Management Track

Session 1: February 7
Session 2: February 14
Session 3:
February 21
Session 4:
February 28

Join Networking Reception: Thursday, March 2, 6-8pm

Networking before each session:
5-6pm

Strategic Marketing Track

Session 1: February 8
Session 2: February 15
Session 3: February 22
Session 4: March 1

Join Networking Reception: Thursday, March 2, 6-8pm

Networking before each session:
5-6pm

PRICING

$300

AMA-Member

$400

Non-Member

$450

Momentum + AMA Membership

$419

Momentum + Group AMA Membership

$150

Students

AMA and MPI Member Pricing

Momentum program cost for existing AMA members: $300

Existing AMA members will benefit from the membership discount. If you are not a member of the American Marketing Association, consider joining! Membership is currently at an all-time low of $150 annually. 

Non-Member Pricing

Regular Momentum program cost: $400

More info coming soon.

Momentum Program + Single Membership Pricing

Regular Momentum program cost: $550

More info coming soon.

Momentum + Group Rate Membership Discount

Discounted Momentum program cost: $300
Membership cost: $119
Total: $419

Purchase your program and membership at the same time and save on both with our group rates. 

Student Rate

For any student, undergraduate or graduate, regardless of membership: $150 

Scholarships

Scholarships are available for those who may have financial needs. Please apply HERE.

Want to complete both tracks?

Complete one track and get a discount to complete the second in the future.
E-Mail RJ Thompson, AMA Pittsburgh President-Elect for more information.

MPI Pittsburgh

Founded in 1982, MPI Pittsburgh is dedicated to serving the diverse needs of meeting professionals through education, connections and leadership development.

Learn more about MPI>>

Special Thanks to our sponsors:

Indian University of Pennsylvania

“I absolutely love being a member of AMA Pittsburgh. The monthly events are wonderful and always somewhere new. AMA gives me access to attend talks given by some of the marketing world’s greatest contributors. I have also met people that I can network with, as well as, talk to about our industry.”

– Chelsea Miller, Member since 2015