Marketing + Design upskilling program
MOMENTUM -at- CCAC
Bridging the divides between marketing and design
VIRTUAL via Zoom
If you are a design or marketing professional, active student, or recent graduate and are actively looking to grow your career, you’ve likely noticed a growing trend in the job descriptions that pique your interest: designers require more marketing skills and marketers require more design skills.
Momentum, a new program from AMA Pittsburgh, was designed to quickly (and affordably) give both designers and marketers relevant and practical skills in a meaningful and memorable cohort experience. Take what you learn (from experienced industry professionals and AMA members) in each workshop and apply it to your work the next day.

CONCENTRATION TRACKS
Creative Crossover
As technology and practice continue to evolve, so do the disciplines and industries behind them. The future creative professional is both a marketer and designer and can flex between these two overlapping skill sets. To address this need of professionals with multiple skillsets, AMA Pittsburgh and Point Park University are collaborating to provide two unique concentration tracks each built for designers and marketers.
The 4-part Marketing for Designers track bridges the divide between design and marketing. Intended for marketing students and professionals, the Design track builds a working knowledge of design principles, practices, and software solutions that participants can implement into their work immediately.
The 4-part Marketing track, intended for designers, strengthens the core skills designers bring to their work and enhances them by layering in foundational and advanced marketing concepts and practices. Participants will build and enhance critical skills for in-demand positions in both the marketing and design fields.
curriculum
Both concentration tracks of the Momentum program run simultaneously and occur online in four Tuesday and Wednesday-night sessions throughout April. Each session is three hours. Sessions are recorded if you are unable to attend.
DIGITAL MARKETING FOR DESIGNERS TRACK
Tuesday Nights, 6-9 pm, April 4, 11, 18, 25
If you are a practicing designer needing to develop marketing skills, this is the track for you. Apply your design skills to the marketing context and level up your career.
Session 1: Marketing Fundamentals
- Hour One: Fundamental Marketing Principles
- Hour Two: Digital Advertising
- Hour Three: Story and Content Marketing
Session 2: Digital Strategy
- Hour One: Brand Strategy
- Hour Two: Content Strategy
- Hour Three: Social Media Strategy + the National Institute for Social Media
Session 3: Data-Driven Practices and Principles
- Hour One: Data Analytics
- Hour Two: SEO SEM, PPC
- Hour Three: Website Optimization and Content Management Systems
Session 4: Practicum Experience
The Practicum clients will be announced in the coming weeks.
INTERACTIVE DESIGN FOR MARKETERS TRACK
Wednesday Nights, 6-9 pm, April 5, 12, 19, 26
This is the track for you if you are a practicing marketer needing to develop design skills. Apply your marketing skills to engaging design projects and literally show the world how talented you are.
Session 1: Interactive Design Foundations
- Hour One: Interactive Foundations
- Hour Two: Typography
- Hour Three: Digital Media for Social
Session 2: Creative Exploration
- Hour One: Creative Problem-Solving Strategies
- Hour Two: Creative Coding
- Hour Three: Accessibility
Session 3: Advanced Practices
- Hour One: User Experience Design
- Hour Two: Design Thinking
- Hour Three: Usability and the Web
Session 4: Practicum Experience
The Practicum clients will be announced in the coming weeks.
- 3-hour experience
- Program completion celebration
BADGING
Show off your success
Complete the Momentum program and
receive a verified badge for your social profiles.
AMA Momentum badges are issued by AMA Pittsburgh and can be verified by employers to confirm your participation in the program.

INSTRUCTORS
Instructors will be announced in the coming weeks!
PRICING
FREE
CCAC Student, Staff, or Faculty Member
$300
AMA-Member
$450
Momentum + AMA Membership
$350
Non-AMA Association Members
$419
Momentum + Group AMA Membership
$400
Non-Member
$50
Non-CCAC Students
CCAC Students, Staff, and Faculty – FREE
Students, staff, and faculty of CCAC are granted free entry to the program by way of the John Dziak Faculty Development & Engagement Fund awarded to CCAC faculty RJ Thompson and Richard Helfrich.
AMA Member Pricing
Momentum program cost for existing AMA members: $300
Existing AMA members will benefit from the membership discount. If you are not a member of the American Marketing Association, consider joining! Membership is currently at an all-time low of $150 annually.
Association Member Pricing
Momentum program cost for existing PSMA, MPI, PRSA, and AIGA members: $350
Existing PSMA, MPI, PRSA, and AIGA members will benefit from the membership discount. If you are not a member of the American Marketing Association, consider joining! Membership is currently at an all-time low of $150 annually.
General Pricing
Regular Momentum program cost: $400
Momentum Program + Single AMA Membership Pricing
Regular Momentum program cost: $550
Interested in Momentum and becoming an AMA Member? When registering for the program, choose “Momentim + Membership.”
Momentum + Group Rate Membership Discount
Discounted Momentum program cost: $300
Membership cost: $119
Total: $419
Purchase your program and membership at the same time and save on both with our group rates.
Non-CCAC Student Rate
For any student, undergraduate or graduate, regardless of membership: $50
Scholarships
Scholarships are available for those who may have financial needs. Please apply HERE.
Want to complete both tracks?
Complete one track and get a discount to complete the second in the future.
E-Mail RJ Thompson, AMA Pittsburgh President, for more information.
PSMA Pittsburgh members enjoy AMA member pricing for the Momentum program.
Learn more about PSMA >>

Learn more about MPI

PRSA Pittsburgh members enjoy AMA member pricing for the Momentum program.
Learn more about PRSA

AIGA Pittsburgh members enjoy AMA member pricing for the Momentum program.
Learn more about AIGA