Welcome to the first annual
We are switching up a lot of things about our yearly awards. While the Marquee Award Ceremony is new the award submission process is still pretty similar. Here are some of the major changes to the awards.
- The awards will be presented over Zoom on June 17th, 2021!
- Submissions will be accepted on this page starting May 1st, 2021!
- The deadline for submissions is June 10th, 2021!
- There is a new submissions category, the COVID-19 Award!
Submit your entries here!
The following work is eligible for submission:
1. Any marketing work that was created for a marketer based in Western PA
2. Any that was created by a marketing/advertising agency based in Western PA.
Each entry will include answers to the five judging criteria questions below.
A panel of independent Judges scores each entry according to the point system outlined below.* The entry with the highest total number of points in each category is the winner.
Unless the work was done 100% by the organization’s internal marketing team, the partnering marketing/creative agency on the project must be identified.
Business Problem /Opportunity (10 points)
What was the basic problem to be solved or situation to be addressed by the marketing program? Highlight internal and external constraints.
Objectives (10 points)
What objectives were established to solve the problem or address the situation? Judges will assess points based on whether the objectives are sound, clear and measurable.
Strategy (20 points)
What was the strategy for achieving the objectives? Judges will assess points based on how well the strategy is defined, and how well it resolves the problem or situation being faced by the organization. Judges will also examine the organization’s selection of target market(s) and message positioning.
Tactics (20 points)
What individual tasks and/or promotional tools were used, e.g., web, digital and social media, traditional media- print, radio, television, outdoor or direct mail, public relations, etc.? Judges will assess points based on how well the tactics are defined and integrated and how appropriate the tactics relate to the strategy.
Results (40 points)
What were the results of this effort? Judges will score this section based on how effective the entry was in achieving the stated objectives and producing the results that solved the problem or addressed the situation. Because marketing is about results, this criterion will be weighted more heavily than the others. Therefore, a thorough description of the results is especially important to the overall score.
*Category winners must receive a threshold average score of 70 points or higher to win a category. To win in a category where there are less than 4 different entries, an entry must have an equal or higher judged score than at least two other category winners.
**Each submission is entered in a specific category. You may mention in the notes other categories that you would like to be considered.